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Wonder Woman Teams Up With MAC Make-up

Great Hera, my prayers have been answered!

Between losing her iconic red, white and blue stripes as well as her identity in her recent ongoing series, for a while there it felt like Wonder Woman simply could not catch a break. Lately though, particularly in the recent weeks, it seems that things have been looking up for the co-founder of the Justice League of America. With the announcement that NBC would be taking a chance on Diana and giving Wonder Woman her very own television series, a new writer (Phil Hester) taking the reigns of her ongoing book, things could not possibly get better, right? Well, brace yourselves- especially you, ladies- because Wonder Woman is getting her very own make-up line. 

 

What? Make-up and Wonder Woman? It's like the Gods have been listening in on my prayers or something! Oh, and it's not just ANY make-up, it's MAC make-up- the professional grade stuff sold exclusively at MAC stores. Now, instead of purchasing the ordinary, boring lipstick, mascara and compact foundation; you can purchase make-up inspired by the iconic comic book character.  

To promote the new make-up line, MAC has opened a store in New York City specifically designed and dedicated to selling the new product. MAC even used comic artist Mike Allred's (Madman, I, Zombie) art to promote the product in both their website and the store's new redesign, and I have to say, it's pretty gorgeous. The coolest thing about this new store is the fact that MAC is not only putting the iconic character on display through the make-up- but also her comics! This is kind of a big deal. The store proudly displays a very grand collection of Wonder Woman in comics through the years- as far back as her first appearance in 1942. This could be a fantastic way to promote and expose the super-heroine to girls and women who may not normally head to a comic store, but might be more inclined to pick up the latest issue of Wonder Woman in the make-up isle. 

We caught up with artist Mike Allred to talk to him about his work on the cool store, and to find out  what it was like for him to draw the iconic DC Comics character.  

== TEASER == 
Comic Vine: How did you get involved with MAC to design Wonder Woman for their new product?  
Mike Allred: I was contacted by DC comics.  They felt I was the Man to give MAC what they wanted.

CV: I noticed the theme for the redesigned website is that Medusa has changed all girls into "Plain Jane's" and that Wonder Woman must save the day, it's pretty clever. What was it like working on the design, and who came up with the clever premise?
MA: It was a series of back and forths between myself, my DC contact and the art director for MAC.

CV: There's a lot of pretty animation on the new MAC site, did you help animate your art for the site as well? 
MA: Nope.  I haven't even seen it yet.  I'll check it out right now. 

CV: Your wife Laura is one of the best colorists in the business. Did she bring colors to this particular project?
MA: She sure did.  

CV: Have you visited the new MAC store in New York City that has been completely remodeled using your art? 
MA: No! I keep hearing from a lot of excited people, but I guess I should pay more attention to what is going on.  

CV: What are you currently working on now that you are really excited about? 
MA: Several things.  I'm having a blast working on my monthly title, I, ZOMBIE, for DC/Vertigo, which I co-created with Chris Roberson and editor Shelly Bond.  And a few MADMAN special projects:  MADMAN: Atomica!, which is a 1000 plus page over-sized collection of all things Atomic and MADMAN Atomic Comics.  Then there is The MADMAN Giant-Size Super Ginchy Special! which will be out in April.  It's an all-new special with a big epic tory from me, and nifty back ups from Emi Lenox, Matt Kindt, and Tonci Zonjic.  Plus a lot of new pin-ups by some other great artists. Then next year is Madman's 20th anniversary, so before the end of this year we'll release The MADMAN 20th Anniversary Monster! to kick off the celebration. This will be 11 x 17 similar to the Wednesday Comics collection (which included my Metamorpho story I did with Neil Gaiman). It will also have a big new story from yours truly and then 20 Madman strips from 20 of the best artists in the biz including all three Hernandez Brothers of Love and Rockets fame.  I wouldn't even be doing comics if it wasn't for them.  We're also hoping to collect every Madman pin-up from over the years which is close to 200 at this point. 
 

The store has been redesigned and is currently selling the product in the New York City MAC store located on 113 Spring Street in SoHo courtesy of RACKED. Meanwhile, the rest of us will just have to wait until February 10th when the product is officially released to a MAC store near you.  Thanks to DC Women Kicking Ass for the heads up on the story!
   
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Posted by Renee

Awesome!

Posted by queenfrost_
@pixelized said:
" @Baddamdog said:

" Looks cool but... AMAZONS NEED NOT OF MAKE UP AND FOOLISH CREATIONS OF MEN "

Yeeeeeah, have to agree. Cause Wonder Woman totally rushes to Mac to get her "Pink Friday" lip gloss? Right.  This seems cheap. Donna Troy would have been a better fit. "
Girls who aren't comic book readers would hardly relate to Donna
Posted by blaakmawf
@Babs said:
" @Baddamdog said:
" Looks cool but... AMAZONS NEED NOT OF MAKE UP AND FOOLISH CREATIONS OF MEN "
This Amazon does. "
Debatable.
Posted by WW-Fan

wow thats awesome :D
Posted by foxglove
@Babs:  
I'm a girl. I wear cosmetics and do my hair, but I also recognize these ritualistic acts of vanity are rooted largely in pandering to the opposite sex.
My point mainly is I don't think Wonder Woman is the ideal character for this endeavor, more than any other female comic character using her makes it feel a little hypocritical. 
Posted by WDW

I will give it a spin!

Posted by No_Name_
@foxglove said:
" @Babs:  I'm a girl. I wear cosmetics and do my hair, but I also recognize these ritualistic acts of vanity are rooted largely in pandering to the opposite sex. "
When I do my hair and put on my make-up, it's to impress myself, not some dude.
Posted by The Jeff

more Wonder Woman...what a surprise.

Posted by xerox_kitty

Curses!  I just tried to find them on MAC's UK website, but it said it' not available yet... That's just not good enough ;)

Posted by jakob187

While I may be a male, I have to say this:  when did Wonder Woman become the leader of any feminist movement?  She's a chick that kicks ass and takes names.  I can't think of anything more empowering than that, but maybe I'm wrong. 
 
If Wonder Woman wants to peddle make-up, then let her peddle make-up.  I don't see how anything that DC does with the character at a f***ing MAC store has ANYTHING to do with her heroics in the comic books.  What, it might soil her image?  Image of what?  Being f***ing awesome?! 
 
You want to know what would be insulting?  Wonder Woman being used to promote the sale of dish soap with a big sign above her saying "now YOU can fight scum too!".  THAT would be insulting.  Her image and persona being used to sell make-up?  It's no big deal. 
 
Please, people.  The soapbox you are standing on is not a steady one, and it is easy to topple over.  This idea that women need to be some hardcore butch feminist troupe that isn't allowed to enjoy girly things because it is somehow "degrading" is just f***ing miserable.  The idea that Wonder Woman has to be in that same league is an even bigger joke.

Posted by Mercy_
@jakob187: Very nice post.
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Posted by umbrafeline

i love mac makeup. i heard good things about them. have yet to experience it myself but im willing when i get money lol
Edited by pixelized
@queenfrost_ said:

" @pixelized said:

" @Baddamdog said:

" Looks cool but... AMAZONS NEED NOT OF MAKE UP AND FOOLISH CREATIONS OF MEN "

Yeeeeeah, have to agree. Cause Wonder Woman totally rushes to Mac to get her "Pink Friday" lip gloss? Right.  This seems cheap. Donna Troy would have been a better fit. "
Girls who aren't comic book readers would hardly relate to Donna "
Donna's the glitz and glam while Diana never makes that a priority, my reason for saying her. Catwoman would also work.
Posted by WDW

After tomorrow going to pick some up

Posted by RazzaTazz

There may be a few interesting products in there but for me this smacks of the newest Victoria Secrets/NFL joint venture (point of note I am a VS fan, and very much not an NFL fan).  So much of the items are just like crappy home spa kits wrapped in some team's logo.  Kind of a copout.  I personally would rather try and make my own Wonder Woman makeup (or any other superheroine for that matter.)  Find a look of the character from the comics that you look and try match shades and styles yourself.  Sounds like comic inspired makeup fun to me! (who says fashion and comics cant coexist?)
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