You’ve wondered, as I have so often wondered, what would happen if Iron Man were to ever take control of EPCOT ( Disney’s ExPerimental Community Of Tomorrow). Though such a venture is brazen fantasy laying somewhere in the multiverse, I’ll hazard a guess that it would look a lot like the 2010 Stark Expo. The story world and the real world are bleeding over each other today, because there actually is a website for this fantastical showcase of all the technology of tomorrow. Witness the Oracle dome to your right! Behold the proton-powered monorail, below! Gaze upon the colossal, moon-shining spotlights and tremble with awe!
I’m playing along with the conceit of a clever viral website that’s just been put up to promote the release of IRON MAN 2. Surely, this factors into that big presentation Tony Stark makes in the trailers where he flies down onto a stage and parties with line-dancing “Ironettes” in front of a crowd of thousands. Given how these kind of promotions play out, I wouldn’t be surprised if there’s some secret portion of the site where Whiplash takes over, though it’s only viewable if you’re kind of person who clicks EVERY link and examines EVERY line of source code.
Seeing this reminds me of the time when Tom Pinchuk, himself, was duped by Stark Industries. See, Archaia’s booth was right next to Marvel at last year’s Comic Con and, after finishing a signing, I decided to head over and see if I could talk to some editors. As I’m looking around, I get approached by this pretty lady in a suit. I asked her if the editors I was looking for were around and she said they’d be back soon. Then she said that they were hiring and handed me a business card. Juggling a lot things in my head, I assumed, for the briefest moments, that she was talking about Marvel. Perhaps this would be my in? Then I looked down at the business card…
That’s right, not Marvel. Stark. The fictitious company. She was an actress promoting IRON MAN 2. Le that be a lesson, everybody. Always be skeptical of official-looking people claiming to be recruiters. Be skeptical of them at the mall, on the street, at a convention - - because odds are they’re really just promoting a movie.
-- Tom Pinchuk is the writer of UNIMAGINABLE for Arcana Comics and HYBRID BASTARDS! for Archaia. Watch out for the HYBRID BASTARDS! hardcover collection this April - - available for pre-order now on Amazon.com.