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Top Selling Comics & Publisher Market Share of 2013

Check out what the top selling comics of 2013 were.

We're now in the second week of 2014 but Diamond Comic Distributors have revealed the Top-Selling Comics and Publisher Market Share of 2013. I dont know about you but I like data. Big thanks to Diamond for sharing this information.

It turns out Marvel was the top publisher of the year.

Marvel may be the top publisher but they did not have the top selling single issue comic of the year. Although they did have an impressive six of the top ten.

THE WALKING DEAD #115 was the best selling comic. It marked the 10th-anniversary of the series and was the first issue of the current All Out War storyline. There were also twelve different covers so that might have helped a little.

What's interesting is if you look at the graphic novels and trade paperback sales. Marvel and DC Comics may control the single issue market but we all know not everyone buys comics by the single issues and at comic shops. Diamond also provided a list of the top ten graphic novels and trades.

How do they calculate this information?

It all starts at the comic book shop.

Data for Diamond’s sales charts — which include the monthly market shares and all top product charts — are compiled by Diamond Comic Distributors from a universe of over 3,500 comic book specialty shops located in North America and around the world. The account base includes brick-and-mortar comic book specialty shops, Internet merchants, and other specialty stores.

Unit and dollars sales are calculated based upon orders invoiced and shipped to Diamond accounts during January to December 2013, which comprises initial pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

What are your thoughts on this information? Would you like to see us post this data more often as Diamond makes it available?

52 Comments
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Posted by Xwraith

I only bought one of the biggest sellers (X-Men #1).

Edited by Fallschirmjager

Valiant at 1% is a crime.

More people need to check them out.

Nice information though. Image is very competitive even if 8% looks small.

Posted by E1000

My though is that 4$ (and in my case 4€) is too much for a single issue ! In france, you can get a french graphic novel (bande dessinée) for something like 8-10€ and it's at least twice as long, it has a hardcover and is not riddled with ads !! Plus, it is not sold as massively as those comics.

I know, and I see, that there is a lot of work and people needed to make good comics but I still think that the price is too high.

Posted by inferiorego
Staff
Posted by k4tzm4n
Staff Online
Posted by k4tzm4n

Also, very interesting that GotG #1 was the top selling Marvel issue.

Staff Online
Edited by Xwraith
Posted by LCazT1996

Whoa Walking Dead 115 was the top-selling issue of the year? That's intense. And it makes me very happy.

Posted by dondave

@saren said:

Eaglemoss outsold Valiant? Really? Eaglemoss, the guys who only publish those dinky little handbooks and pamphlets?

Posted by Jonny_Anonymous
Edited by chalkshark

Congratulations to an independent for taking the top spot.

These numbers also seem to be the clearest indicator that DC's "New" 52 initiative has failed, and that Jim Lee's artwork continues to be the only real weapon in their arsenal.

Posted by Billy Batson

@saren said:

Eaglemoss outsold Valiant? Really? Eaglemoss, the guys who only publish those dinky little handbooks and pamphlets?

Dem figurines.

BB

Online
Posted by Farkam

Nice.

Posted by unlondun14

@chalkshark: While I agree that sales wise the new 52 hasn't had quite the impact that DC were expecting, its objective to get new readers into comic books has worked with me at least- and a few people I know who had no interest before.

Posted by G-Man
Posted by IrishX

I know people who read "graphic novels" and think it's cool but if you tell them that you read comics they still look down on you. Yes, crazy I know.

Posted by chalkshark

@unlondun14: The gain in new readers has been incremental. DC hired Nielsen to do a survey to establish what their readership was, after the "New" 52 initiative went into effect. The gain was 5% new readers, with only 2% under the age of 18. 70% were the same old readers, like me, that they always had. What the survey doesn't point out, is the percentage of readers who bailed on DC when the publisher rebooted their entire line. If that number is only 1% ( & I actually have no idea what it is) then that's cutting into their gain.

Posted by Cavemold

Valaint just started and doesn't have 70 books out. Marvel beating DC.:) Thats good. DC has been terrible this year.

Edited by AllStarSuperman
Posted by MaccyD

I presume like other sales data, this doesn't take in digital? Cause I assume Valiant take in a lot from that, considering the amount of sales and how often it makes them appear in the comixology charts.

Posted by Nahuel

Go Image and Valiant! My love to both of you... Even when my money goes to DC comics hahaha, but I'm gonna rectify that this year, promise!

Posted by Pokeysteve

Personally, I love data and would love to see the numbers whenever possible. Some of our fellow viners will post them here and there. It's always great to see how your favorite titles are doing.

Edited by leokearon

Hurray for IDW being 4th

Posted by JeanRalphio

@cavemold said:

DC has been terrible this year.

Edited by chalkshark

@saren: Both the unit share and market share were higher in 2010, the year prior to the reboot, then they are now. Yes, those numbers went way up initially, with the reboot, in 2011. I still contend those sales were primarily driven by speculators in the marketplace. Two years later, now, and DC's numbers are below what they were in 2010. DC wanted, & needed, the "New" 52 initiative's success to be bigger, and more sustainable. That just hasn't been the case.

Posted by Jphu8414

Nice to see a Superman title doing well

Superman Unchained has been great

Posted by ColaNicole

@jphu8414: I was gonna say the same thing. Didn't realise it done so well.

Posted by Dark_Guyver

Glad to see IDW at the #4 spot. I have 3 books from them on my pull (Godzilla, Judge Dredd, and TMNT). The rest of my money goes to Marvel and DC.

Posted by CheeseSticks

Marvel beat DC. My day is made.

Posted by Med

Were digital comics neglected for this? I figured Injustice would have ranked.

Posted by AlKusanagi

Shocked, but really happy to see Guardians of the Galaxy and Hawkeye at the top of the lists for Marvel.

Edited by Fallschirmjager

Marvel beat DC. My day is made.

They didn't really. The drop off after the top 10 for Marvel is pretty huge. As stated, DC owns 13 of the top 20 spots.

Posted by Israel28

DC beat Marvel in digital comics.

Posted by RisingBean

Valiant is doing quality over quantity.

Posted by G-Man

@med: It states at the end where the data is from. This is from Diamond. Digital sales are rarely made public for some reason. At least, I haven't really seen them.

Posted by CheeseSticks

@cheesesticks said:

Marvel beat DC. My day is made.

They didn't really. The drop off after the top 10 for Marvel is pretty huge. As stated, DC owns 13 of the top 20 spots.

Yup, but i'm talking about global sale. Still, it's a shame for Valiant. Damnit.

Edited by Fallschirmjager

@cheesesticks said:

@fallschirmjager said:

@cheesesticks said:

Marvel beat DC. My day is made.

They didn't really. The drop off after the top 10 for Marvel is pretty huge. As stated, DC owns 13 of the top 20 spots.

Yup, but i'm talking about global sale. Still, it's a shame for Valiant. Damnit.

I agree.

They don't have many books, so that doesn't help. Quality doesn't really do anything unfortunately.

Posted by sagejonathan
Edited by MasterBelmont

Mahvel, baby! They're just unstoppable these days not just in comics, but in film and TV. My favorite publisher is Valiant, and it's unfortunate they're not huge sellers yet. Oh well, their time will come.

Posted by Drewyetti

@masterbelmont: I agree with you on Marvel being practically unbeatable in comics and movies but in tv series and animation? that's another story. I also agree with you on valiant and i follow valiant titles like harbinger, archer & armstrong and bloodshot in trade and i'm also getting quantum & woody, x-o manowar, eternal warrior, shadowman and unity in trade as well. I'm loving valiant as i see it being a nice getaway from Marvel and DC as they can get too repetitive. It's a shame and unusual for Valiant to be underrated. More people need to pick up on valiant ASAP!

Posted by LyraFay

Wow The Killing Joke is still selling, clearly proves that is still one of the best Batman/Joker tale. And both Marvel and DC are selling about the same, so nobody is winning, only the comics.

Edited by daredevil21134
Posted by ArturoCalaKayVee

Awesome to see an Image title at #1 over all! Love to see things like that. And I can't help but feel a little immature joy seeing Marvel go over DC. I've been a DC reader my entire life but the last two years, I've found that I'm dropping more DC titles and picking up more Marvel (and other companies) ones.

I personally would love to see more diamond charts like this, @g_man so hopefully enough users do too because this is all really interesting.

@saren said:

Eaglemoss outsold Valiant? Really? Eaglemoss, the guys who only publish those dinky little handbooks and pamphlets?

I hate to sound ignorant but I've never even heard of Eaglemoss before, never seen a book from them either.

@k4tzm4n said:

Also, very interesting that GotG #1 was the top selling Marvel issue.

This surprised me the most. Nothing against GotG or Bendis but I am surprised so many people bought this over the more known titles like Avengers, Spider-Man, or X-Men.

Posted by Black_Arrow

Wow Image got the number one place in comic and dominates graphic novels and trade paperback.

Posted by nappystr8

Valiant only puts out like six books a month. Everything they print could be the top selling books in the industry and they still probably wouldn't hit double digits in percent market share. Just be happy that Valiant even made the cut at all.

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