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SUPERIOR IRON MAN Series and Avengers NOW! Initiative Announced

Find out who's behind Tony Stark's new direction and what Avengers NOW! is all about.

When Marvel announced Thor will be female, the publisher listed its big three as the God of Thunder, Captain America and Iron Man. Last night, a new Captain America was announced, so it was only logical that a big change would be heading to Tony Stark's world next. Announced via Entertainment Weekly, SUPERIOR IRON MAN will send the Avenger to San Francisco and he'll have an all-new armor. The series will begin in November and it's written by Tom Taylor and illustrated by Yildiray Cinar.

Axel Alonso, Marvel's Editor-in-Chief, shared additional info on Stark's new ongoing. “The newly-transformed Superior Iron Man has very ambitious plans for the city that some of its residents embrace, but not all.” Alonso also remarked on the title's name and whether it has any similarities to SUPERIOR SPIDER-MAN. “Like the Superior Spider-Man, Superior Iron Man is a character that’s hard to root for.” Over at Mashable, they have a few extra details on the plot. They say Tony is releasing a mobile app -- one that'll use a version of Extremis -- which will allegedly offer people "the promise of beauty, perfection... and possibly immortality."

Marvel also provided EW with an image promoting the Marvel NOW! initiative. According to site, all of the characters in the picture will begin to play a large role in the Marvel universe.

What are your thoughts on the House of Ideas' Avengers NOW! initiative? Are you excited to see a new direction for these characters and happy to see others will receive more of the spotlight? Let us know below!

Source: EW, Mashable

159 Comments
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Posted by ghost_rider_888

so angela is thors sister , thor is now woman and falcon is captain america
what the hell are you smoking marvel ?!

Posted by HolySerpent

Rejoice

Online
Posted by Veitha

I like this one.

Thor is going to face one hell of a development and I like the new Unworthy Thor version. And the new Thor means that we are going to see more Frigg in the future.

Then we have a Captain America with wings lol I love the idea.

I've never been an IronMan fan but if this means that he's going to have a Superior Spider Man modus operandi then I'm going to like the idea.

Then please Marvel, give Angela a new design.

Edited by kennybaese

Well there goes my theory that Angela is the new Thor.

Posted by Squalleon

Tom Taylor.
So is he "type-casted" or is it just me? Every book he has written is about heroes with controversial decisions.

Edited by entropy_aegis

Cant wait to see Taylor write Iron Man,maybe he'll break Pepper's back or fry War Machine over dinner.

Posted by Ares94

Scarlet Witch gets more focus ? Count me in! I was worried about the female Thor (mainly because I dodn't understand why she had to be called Thor, it's a name, not a mantle...), but Jason Aaron said Thor Odinson would still be featured in the book, so it's good. The art worries me though. Not really on par with Ribic's. I don't know about Iron Man, might check it out, but the new armor isn't that great. As for Cap Falcon ? Why not. But he should have kept the goattee ^^. And if he actually keeps his wings that's awesome ! :)

Posted by PunyParker

I guess Mandarin invades his mind.....

Posted by The Stegman

Like people read Iron Man anyway.

Edited by Squalleon

Cant wait to see Taylor write Iron Man,maybe he'll break Pepper's back or fry War Machine over dinner.

He will do both and then Captain Falcon will have to stop him, FOR AMERICA...and birds!

Posted by MannEffest

Iron Man desperately needed a new direction, so I'm all for this… but I don't like the new costume -_-

Posted by sparty-dbq

Stark's already been "Hard to root for" ever since Civil War.

Posted by Tony_Shark

I guess after all the events in New Avengers with the incursions plus the upcoming Axis, Tony decides to become more aggressive.

Either way, after Kierons horrible run with Greg Land, Iron Man needs a fresh start.

Edited by frozenedge

Is this a new Avengers team or just characters Marvel are gonna push now? If so then it looks a little weird. No sign of mutants (Inhumans instead) and not one Fantastic Four character?

Edit: Just joking not serious at all

Posted by Mr_Winchester

@ghost_rider_888: A lot of people are making the mistake that Thor is now a woman. She's a different person who will be deemed worthy of mujilnhir.

Posted by micah

If it takes a Superior Spider-Man approach I will read it.

Online
Edited by Strider92

Slott! You did this!!!!

Edited by DDangelico

So does this mean Captain America is ending and All-New Captain America will be taking its place? Because I know we'll have two Thor books (one with Lady-Thor and one with Unworthy-Thor) so I'm just curious...

Posted by Dman1366

@frozenedge: Oh jeez... please tell me you do not believe the 4chan-born fanfiction that Marvel is getting rid of FF and X-Men?

Posted by TommytheHitman

I bet it's Arno Stark.

Posted by JakeN7

Little late putting this up, but then again, not everyone is an insomniac like I am. :/

Edited by Jonny_Anonymous

I bet it's Arno Stark.

See that would make sense but so far the changes to the Big Three haven't made sense. Remender had been building up Ian Zola to be the new Cap and now suddenly it's Falcon and by all accounts it looked like it was going to be Angela that would replace Thor but now it's some random new character.

Posted by ZZoMBiE13

Iron Man by way of the Apple store just isn't doing it for me.

The stories may be great, the character may be great, and Iron Man could certainly use a new focus in his book(s). But the armor just isn't my thing.

Posted by SlamAdams
Posted by frozenedge

@dman1366: lol no just trying to stir somebody up

Edited by Rubear

That's just... horrible. Marvel, you are drunk, go home.

Edited by AllStarSuperman

ehh, c'mon marvel.

Posted by Croi

I don't see the point in any of this. You'd think if Marvel were gonna go in a new direction, they'd do it better than this.

Posted by TommytheHitman

@jonny_anonymous: She doesn't have the right hair to be Fem Thor. Plus she doesn't really seem worthy of lifting the hammer... plus I don't think Neil Gaiman would let them change his character to another character when they just bought the rights to Angela.

Posted by BattheMan008

I don't know about this...but Tom Taylor is writing it...

Posted by dauntes_patron

Is that Vision as Iron Man. The diamond design on his head makes me believe it's Vision

Posted by Squalleon

Is this a new Avengers team or just characters Marvel are gonna push now? If so then it looks a little weird. No sign of mutants (Inhumans instead) and not one Fantastic Four character?

Don't forget Marvel doesn't own the movie rights for them, so no point in promoting them.
And the recent push for the Inhumans(which marvel has put in a status quo very similar to the Xmen), only solidifies the notion that Marvel wants them as its X-men in the movie universe. Since thats what marvel is these days a by-product of the movies, instead of the other way around.

Edited by TommytheHitman

I don't know about this...but Tom Taylor is writing it...

He seems to be doing well these days.

Edited by Z3RO180

I give these changes a year. Or until Thor 3 comes out.q

Posted by Squalleon

@jaken7 said:

Little late putting this up, but then again, not everyone is an insomniac like I am. :/

Also not everyone is from where you are :P
Here is barely afternoon.

Posted by Paste_Pot_Pete

There's a lot of the roster I like, but it sucks knowing it'll just be reset for Avengers 2. Sigh...

Posted by Farkam

lol meh

Posted by Luismah

I was looking at the Superior IronMan armor and it looks a lot like the ones of the iron legion (ultrons) of the MCU (Avengers 2: AOU), does that means that Marvel is also preparing for the "All-New Ultron"?

Edited by Bonzi161

Ever since Colossusnaut, ive been check out of Marvel (comics). This is not making me want to pick them back up.

Posted by Dman1366

It's like he is dropping Linux for Apple..... disappointed....

Edited by panchecozarrapastro

I absolutely love that they are bringing Scarlet Witch, Medusa, and Dr. Strange to the front lines. Iron man's armor is ok...I would have liked more of a "Silver Centurion" vive to it, but it is ok.

But the rest of the characters...I know Marvel wants to shake things up...and I believe that his is just one of those things that will come to pass ( I really hope this is the case...), but there is NO reason why you should completely change a characters essence to mix things up.

I believe you should stretch the margins of a character from time to time, it’s healthy and fun. But a change like this is not necessary (Thor to a women (not even Odinson), falcon now Afro-American, and god knows what will happen to Iron Man). I'm Mexican, Kind of a minority I guess, and this doesn't make me feel better about superhero diversification...

If you want to boost readership and diversify dig through your 70+ years of published material and bring back an obscure and cool character...or even make a new one (Like the new Ms. Marvel), but do not destroy a character like these...Just my 2 cent.

Posted by Jake Fury

Whew, too many changes at once.

Posted by frogdog

superior iron-man sounds pointless

Online
Edited by DrellAssassin

“Like the Superior Spider-Man, Superior Iron Man is a character that’s hard to root for.” So is Superior Iron Man not Tony? If it is, what is causing him to suddenly be a character that's hard to roof for?

Posted by Twentyfive

I like the internet. It is a place where people come to complain about products months in advance, without getting to experience it, but when the product is released to the general audience, those very same people come and shower praise on it.

That's what's been going on with Marvel comics for the last year and a half, that I've seen.

Posted by westy206

@frozenedge said:

Is this a new Avengers team or just characters Marvel are gonna push now? If so then it looks a little weird. No sign of mutants (Inhumans instead) and not one Fantastic Four character?

Don't forget Marvel doesn't own the movie rights for them, so no point in promoting them.

And the recent push for the Inhumans(which marvel has put in a status quo very similar to the Xmen), only solidifies the notion that Marvel wants them as its X-men in the movie universe. Since thats what marvel is these days a by-product of the movies, instead of the other way around.

Scarlet Witch is a mutant

Posted by Bl00dwerK

So who will be the new Iron Man?

Edited by Squalleon

@westy206 said:

@squalleon said:

@frozenedge said:

Is this a new Avengers team or just characters Marvel are gonna push now? If so then it looks a little weird. No sign of mutants (Inhumans instead) and not one Fantastic Four character?

Don't forget Marvel doesn't own the movie rights for them, so no point in promoting them.

And the recent push for the Inhumans(which marvel has put in a status quo very similar to the Xmen), only solidifies the notion that Marvel wants them as its X-men in the movie universe. Since thats what marvel is these days a by-product of the movies, instead of the other way around.

Scarlet Witch is a mutant

That Marvel has the rights too...

Scarlet Witch and Quicksilver are the only mutants Marvel has the rights to because they clasify as Avengers. It is ok for them to use them as long as they don't use the M-word.

Edited by SkinnyAtlas

San Francisco is an interesting choice...

I wonder what Daredevil will have to say (or do) about it...

Posted by Paste_Pot_Pete

@bl00dwerk: Still Tony Stark. Just more douchier.

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