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Off My Mind: Creators Vs. Characters—What Determines a Reader's Purchase?

When deciding to read a series, which is more important?

For many readers, comic books become a thing of habit. Many of us have our weekly pull lists at our local comic shop. We read the same titles month after month. We follow the stories of the characters that we've grown to love and cherish over the years. With each title we read, we have a good idea what we're going to get. That's what keeps us coming back month after month.

With all the choices we have each week at the comic shops, deciding what to read has evolved. It's become harder to be able to read pretty much all the new titles that are released. We're constantly seeing new titles appear along with spin off titles or multiple books with the same characters. Today, deciding which titles to read has become a different game.

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It used to be that many would read any comic featuring their favorite character. Nowadays there's also the desire to pick up anything by a particular writer or artist. When it comes down to the final decision, which one is the bigger deciding factor?

== TEASER ==

When I first started buying comics, I picked up any comic series with Batman or Spider-Man. These two characters had more than one book and as time went by, and their popularity continued to increase, the number of titles each had grew with their popularity. Fans of the characters will want to buy all their comics. The addictive nature comics can have won't allow us to pass by a comic on the shelf and be oblivious to whatever adventure or crime they solve in that particular issue.

Unfortunately the trend of adding more and more different titles for the same characters increased. We've seen the same happen to characters such as the X-Men, Superman, Avengers and others. We've seen the creation of franchises among the different publishers. Characters have become part of a "family" of titles, all usually tied together. Different titles often result as minor characters rise in popularity. At the core, we still have that one main character that ties all the titles together. Because it's become increasingly difficult to afford to purchase every single title relating to all our favorite characters, we're not forced to be more selective.

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If having multiple "families" of titles wasn't enough, we're also seeing popular characters appear in multiple titles and are even part of several teams at the same time.

Some Batman comics can be stinkers.
Some Batman comics can be stinkers.

Taking Batman as an example, there are many titles featuring the Dark Knight and his closest allies. Readers love Batman but we can all admit that not all Bat-titles are the same. Yet because of the importance of the character to his corner of the universe as well as other books published by DC Comics, there are those that will continue to buy anything he appears in.

One way to determine which titles make the cut is the creative team. Readers may be on the fence with an offshoot title of a character and the departure or arrival of a new writer or artist can be the deciding factor. Once a writer or artist has a proven track record, you know what you're going to get when they are part of the creative team.

Not all Batman comics are created equal. Readers need to know this and make the message clear to publishers. We need great stories and it's up to the great creators to deliver them.

We're also seen an influx of some of those great creators doing more creator-owned titles. In the past few months many creators have started putting out or announcing titles at publishers like Image. This is where it becomes a gamble for some. Readers love buying comics with familiar characters because they know what they're going to get. Reading a creator-owned comic by Grant Morrison, Jonathan Hickman, Scott Snyder or Brian K. Vaughan pretty much guarantees it'll be "good" (and well written) but that doesn't necessarily mean the content, characters or story will be equally appealing to readers that have loved their past work.

You *will* buy my comics...
You *will* buy my comics...

Ultimately it comes down to the individual reader's choice and taste. This isn't something that has a right or wrong answer. Some readers will stick with their favorite characters regardless of what the stories deal with or how many titles are released. Some will read anything their favorite writers writes or favorite artist draws. Then there are those that will pick and choose and do their best to make a decision based on solicits, reviews or plain old hype.

It does appear that there has been a drastic shift to following creators over simply following characters lately. It's becoming an exciting time in comics since these creators now have the opportunities to tell stories with their own characters as well as the ones we've grown up with.

102 Comments

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knighthood

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Edited By knighthood

A combo of both. There is no way I'm reading every Batman book even though I love the character. So when I notice J.H. Williams III or Grant Morrison working on bat-related titles I'm interested.

What I do detest is the overuse of characters that was mentioned. I try avoid some of these overused characters and stick with less popular characters. Placing someone on the Justice League or Avengers automatically ruins that character for me.

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Bitchgurl

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Edited By Bitchgurl

It's a combination of writers and characters.

I had long ago quite DD, though have liked the character for some time, due to the terrible stories, but when Mark Waid come on, I went back to it, as I knew he would make sure quality things would be done, which they are. WAAAAAY too many writers after Miller left kept the tone dark, without understand the character, and the stories really blew,IMO

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lykopis

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Edited By lykopis

For me - characters.

Then -- if there is a favourite writer/creator - then I might follow them. Might. It wouldn't make me interested in Spiderman if Liu jumped on there...um....maybe....

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cattlebattle

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Edited By cattlebattle

Well, people seem to buy X-Men no matter what crap is being jotted down in those books these days...so, I guess characters is the answer
 
"You know what we need in the X-books these days....more characters, I don't care if we have 50 characters and you can't even remember half of them already.....MORE!!"------true story

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Beast_in_the_Shadows

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For me, both are important. I love Grant Morrison, but even he can't get me to care about Superman. On the other side, the Teen Titans was one of my favorite titles, but I had to stop reading while Hendersen was writing it.

As far as I see it, both are required as a bad writer can hurt any character and the best writer still can't do anything if you don't like the subject material.

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Donovan Montgomery

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Character as much as possible although some creative teams have turned me off those for a bit to :(

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PH

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Edited By PH

Characters all the way.

Im into the medium for the mythos.

It's always a great thing, however when I good creative team is spinning the web. And my love for the characters doesn't inhibit my enjoying a good creative team.

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the_tree

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Edited By the_tree

It's creators for me, because some characters can be done very differently under specific authors. For example, I like Green Arrow, but his current series is pretty awful, so I'm not going to continue to buy it just because he's in it. And by following creators, I've been introduced to some truly great series, like when I decided to follow Kirkman from The Walking Dead and read Invincible.

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Sawcesome

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Edited By Sawcesome

Mainly a character guy, but if I like the creator enough I'll try his/her other works. Like, I started reading Batman, thought, "This Grant Morrison guy is pretty cool," and then picked up All-Star Superman, DC One Million, WE3, Joe the Barbarian, and Action Comics #1 just because he wrote them. This has happened quite a few other times, but that's the biggest example for me that I can think of.

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Mega_spidey01

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Edited By Mega_spidey01

i buy a comic book depending on the story, characters, artist if the book has all 3 of these things then i'm sold. like the recent carnage book with clayton crain and zeb wells. or dark avengers run with brian michael bendis and mike dedato or thunderbolts with writer jeff parker .

my favorite writers are

1. brian michael bendis on ultimate spider-man

2.adam glass on suicide squad

3.jason aaron on wolverine

4. chris yost i'll read any story with his name on it.

5. looking forward to reading jonathan hickman ultimates run.

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Chris2KLee

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Edited By Chris2KLee

Warren Ellis is probably one of the few writers I'd follow anywhere, his concepts are always worth at least a look.

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Silkcuts

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Edited By Silkcuts
@JonesDeini: Cheers mate
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Hivemind

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Edited By Hivemind

For me it really depends. There are tons of writers that I will read no matter what because 90% of the time they will write cool stories. Neil Gaiman, Alan Moore, Brad Meltzer. Then there are writers that I pretty much won't read anymore because of massive failures. Grant Morrison (Final Crisis- My vote for worst storyline ever), Brian Michael Bendis (House of M, Secret Invasion, crap). Then there are those that have rewarded and dissapointed back and forth many times. Chris Claremont (Great 80's X-men. Terrible: anything recent, Jeff Loeb (Great Superman/Batman. Terrible: anything recent). Of course characters are always the real reason we buy our comics. I am not going t read Fantastic four or Iron fist no matter who writes them (But I have been surprised before). Some characters you almost expect to be written badly because of overexposure- Batman, X-men, Wolverine are prime examples. While their have been some very good storylines, most are just silly or for short term boosts in sales. I have almost pretty much written off crossovers. One of my quick examples is Cable vs the Avengers. I had a hard time believing anyone actually wrote that it was so stupid. A big problem is how to come up with fresh and exciting storys for characters that in some cases are almost a century old. that is why you end up with glitches in countinuity- 20 different robins, characters coming back from the dead every other week, growing mullets, splitting into multiple characters, The lantern rings mess, ect. All in all you have to applaude the sheer amount of titles, good or bad that come out on time.

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Fantasgasmic

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Edited By Fantasgasmic

It's a combination of both. I mean I love Batman, so I'll read most things that feature him. I like some of the older stuff, for example the Green Lantern/Green Arrow stuff I read that Neal Adams did in the 70s was really good. But Batman Odyssey is without a doubt, and without hyperbole, the worst published comic series I've ever read.

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B'Town

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Edited By B'Town

How I choose is a mixed bag of all the criteria you've mentioned and my own quirky OCD. :D

There are a few series I have pulled so long the thought of dropping them (And I have thought about it) is pure mind blowing craziness... I can't let them go even when they are sucking & killing my brain cells; Detective Comics, Uncanny X-Men, Wonder Woman, X-Men Legacy.

Now and then there will be a creator whose work I will pull just because she is a part of it; example Gail Simone, I'll pull anything she writes. A more recent example is Snyder his runs on Detective Comics and American Vampire have me jonesin to experience anything new he puts out.

These last few years I have also, become very loyal to pulling books based on women/girl characters as in Ms. Marvel, Birds of Prey, Batgirl, Supergirl, Batwoman, Buffy, X-23, Lady Mechanika, Red Sonja, Witchblade, Star Wars: Knight Errant, Catwoman, Orchid, Anna Mercury etc etc.

More recently, my interest has been piqued by science fiction-y, horror and magical fantasy books.

As my subscriptions to many of the new 52's reach their 12th issues, (my OCD will not let me drop them before 12) I will drop several of them and begin picking up new books along the lines of Walking Dead, Star Wars and a new one catching my interest is Grimm Fairy Tales. I'm evolving a bit moving away from the super hero books.

I am also becoming more aware of wanting to support books with women writers/artists. I think I will be much more actively seeking & searching out women creator books in the future.

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SupermanJohnathanKentJr

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I go for premise over creator or reading a just because it has one of my favorite characters in it (except for Deadpool and Hush. DP because he's the best and Hush because he hasn't in too many comics so it's hassle). If a comic book has an interesting hook to it then I want to read it regardless of the writer.

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Darkmount1

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Edited By Darkmount1

I decide which modern comics I read and buy based on the following criteria:

-It's avoided (or trying to avoid) the tropes present in modern comics that make me detest them so.

-The creative team is capable.

-The characters I like.

-It's affordable or tries to be affordable.

Examples of such (that I'm currently on or planning to get on):

-The current Defenders title.

-Danger Girl: Revolver

-G.I. Joe: A Real American Hero (the Hama series that continues the Marvel run)

-The upcoming Transformers: Regeneration One series.

-The upcoming Godzilla series.

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RedheadedAtrocitus

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Partially its about character with me...but mostly it is about STORY...so for me its more about the writer because what drives me to get the comics I want is whether or not a good story is being told. 'Nuff said :)

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Fuchsia_Nightingale

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Idk

Characters, for the most part, I stick to characters like, but like when a series to read back on or something, creators come into play.

Really Creator comes in play for me when it come to indi like "Waid is doing something called Super Crooks, gotta check that.

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chroinkero

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Edited By chroinkero

Depending on the writer, I might pick up a book. I really like Jonathan Hickman and I've picked up both Manhattan Projects and Secret because he's writing it, but on other things it depends on the character. Green Lantern hasn't been great lately and I'm not necessarily the biggest Johns fan(not saying I don't like him), but because i like Hal Jordan and the concept of Green Lantern, I pick up that as well. A good combination of a writer or artist I like and a character or concept I like is the best way to get me to purchase a book.

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GuruOfFunk

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Edited By GuruOfFunk

I guess it's characters mostly but as soon as I find a creator I really like I tend to stick with them. Like when I started Uncanny X-Force I didnt know who Remender/Opena were and now I'll buy a book just for either of them.

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fodigg

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Edited By fodigg

Character for me. A creator can cause me to overlook a book, but not jump onto it. A specific creative team however, that can get me to take another look at a series I wouldn't normally care about. The most recent example being the forthcoming Hawkeye title by the same team as the Immortal Iron Fist.

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rasx

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Edited By rasx

@LordRequiem said:

Characters, because I'm not going to follow someone I dislike, that's futile. If it happens to be written well then that is more of a bonus.

I agree, only if it's a totally new character or concept then I'll look at the art first.

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thenexusrebound

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Edited By thenexusrebound

I have to throw artist into the mix as well for my purchases as well. The comic can be super well written, have my favorite characters and the art is such a turn off I can't enjoy. Yes, I have toughed it out through some horrible art styles but that is due to the change coming during a story arc. One example is when the All Hail Megatron style changed to have that slightly more movie verse feel. Finished the story but steered clear of the Ongoing until there was an art style change. Even the More then Meets the Eye number one was hard to read until Alex Milne took over.

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deactivated-579fe0ae58107

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It's always been the creator first. Either artist or writer or creative team. Then the character. In the wrong hands any character can suck. I'm reading Aquaman because of Geoff Johns. I liked what he was doing with Green Lantern.

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JonesDeini

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Edited By JonesDeini

@Silkcuts said:

I am a fan of the Creator team because the better the creator team the better the Sequential narrative. I buy comics for the Sequential arts, the perfect marriage of picture to words. If I wanted dramatic drama I would watch more TV. Comics can be limited to just characters of they can transcend into Art. Most of my favorite writers amaze me with their creator-owned work because they are not held back. Character books can push the medium, like Morrison's Batman, but not all readers are ready for that level of writing.

Perfectly said, folk.

@AskaniSon295: Following creators can indeed lead to a negative experience. Just recently I read through Hickman's early Image work and while I LOVED Nightly News/Pax Romana I was greatly disappointed in Transhuman and dropped Red Wing as it was being published. Generally speaking, reading characters rather than creators has let me down far more consistently. It's all about knowing the creators/characters and how well their styles/strengths compliment one another. Likely not read a Mark Waid Hellblazer run with art by Jim Lee, give that Book To Snyder with pencils by Rossmo and I'm on board.

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KidSupreme

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Edited By KidSupreme

nice thats pretty cool

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Cooke76

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Edited By Cooke76

As someone else has already said, the character draws me in, but the creative team keeps me there. For the most part, I will give anything that Ed Brubaker writes a chance just because I love, love, LOVED his runs on Catwoman and Daredevil so much. That said, after giving the first few issues of Winter Soldier a good flip through, I'm pretty certain that this title holds absolutely no interest for me.

On the flip side, Daredevil's become one of my favorite characters thanks to Miller, Bendis, and Brubaker, but Waid's latest happy-go-lucky version just ain't for me.

And lastly, put Judd Winick's name on anything and I can guarantee you I won't go anywhere near it. After absolutely loving Palmiotti, Gray, and Conner's run on Power Girl, I dropped it like a hot cake when he took over. Been burned by that guy way too many times.

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The Impersonator

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Edited By The Impersonator

All of them.

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Silkcuts

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Edited By Silkcuts

I am a fan of the Creator team because the better the creator team the better the Sequential narrative.  I buy comics for the Sequential arts, the perfect marriage of picture to words.  If I wanted dramatic drama I would watch more TV.  Comics can be limited to just characters of they can transcend into Art.  Most of my favorite writers amaze me with their creator-owned work because they are not held back.  Character books can push the medium, like Morrison's Batman, but not all readers are ready for that level of writing.

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Video_Martian

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Edited By Video_Martian

@The Finality said:

lool's at the Thing/Wolvie pic.
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Bestostero

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Edited By Bestostero

characters.

i have endured so much bad story/writing/art/etc for it to be any other way...definitely characters. if i love them, i will support them through thick and thin lol

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tensor

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Edited By tensor

The answer is both for me they go together

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monkeyonurback_

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Edited By monkeyonurback_

i never buy anything associated with grant morrisson because of everything that happened with batman r.i.p!

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djotaku

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Edited By djotaku

When it comes to The Big Two, there are some characters or teams that I'll collect no matter what because the saga is so long and far-reaching that it transcends writers and artstic teams. For example: X-Men. They're still stealing with plots dating back to the early 2000s. So maybe the current writer isn't my cup of tea, but when the one I like comes back to the series they will be referencing stuff from when the writer I didn't like was there. Other titles, like Batman, tend to be more self-contained. How many Batman arcs have had lasting impacts years later? Not many, I don't think. At least most of teh characters in Batman's rogues gallery don't have complex relationships with Batman and his family that require referencing back to. And the big ones like Death in the Fmaily and The Killing Joke are either so well-known or recapped that you don't need to have read the old issues.

So where creators come in with the Big Two is in getting me to try out a new character or team that I've never read before or didn't like in the past. But I won't stick with it just because of the writer. Grant Morrison got me to consider Action Comics, but I'm about to leave it because Superman is still Superman even if he's at the helm.

But when it comes to indie comics - most of the time the creator is banking on his own name being the attraction. Again, it is what lead me to consider The Manhattan Projects, but it doesn't mean I'll read each and every indie comic Hickman puts out. Still, with brand new characters and universes, it's the name that gets me to check it out. ALthough everyone once in a while it can be the cover - eg Saga.

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bladewolf

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Edited By bladewolf

For me, it's starting to become creators. I'd never have touched Aquaman if Geoff Johns wasn't writing it.

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Jonny_Anonymous

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Edited By Jonny_Anonymous

Buying comic books only for the character regardless of the quality is the hight of stupidity, it's the reason good, new and diverse books get binned and why we get multiple books around the same character like the Bat, X and Avenger books. Instead of letting writers come up with new and exiting concepts and using underused characters people just want to read regurgitated crap with stale characters 

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ArtisticNeedham

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Edited By ArtisticNeedham

When I started reading comics I would just happen upon them at a grocery store back in the early 90s, I didn't know where any comic stores were back then. They were like Brigadoon, appearing for a short time and then I would never be able to find them again. So the grocery store was my source back then, and I would get comics at random, but I would choose based on the characters. I bought Spider-Man, Captain America, like that. I would buy issue 3 of 4 and never get the others. I got Cap Wolf, the middle part of the story and never got any other issue. Back then it was characters. When I started getting comics more regularly I guess it was based on that so I would choose based on characters.

But even back then I wouldn't just get any comic with that character, I chose based on the artist I liked.

Then I quit comics all together, because I thought I had to because I was growing up. That lasted for maybe a year.

When I started again it was because I saw sketches of Earth X in a Wizard Magazine by Alex Ross. I loved the art and started getting that comic. And being in the comic store you want to look at everything so I slowly started picking up more comics. Cut to today where I have to monitor how many comics I get and can end up getting 6 comics a week. At $3 each that can be expensive.

Back than, and probably still now, I by comics by the creators working on them. I look at the artist and think, do I like this. And I base it on characters. I really love Spider-Man, so I will go to the Spider-Man comics, and then look at the art. I have not picked up some comics because I don't like the art. I will miss major story lines because of this sometimes. And sometimes it varies, maybe I will pick up this title because I have been and it didn't matter who was drawing it I just want to finish the story. Other times I will drop that comic no matter what the story. So now I say it is a combination of the character and the artist on it.

I will buy almost anything by Mike Allred.

Recently I have started noticing more and more writers names like James Robinson or Kurt Busiek. I have so many graphic novels by Kurt Busiek, by accident. I just bought the books I liked and it turned out he was the writer.

So I guess my way of buying now is to find a character I like, like Spider-Man, and see who is the writer and artist on it like Don Slott and Humberto Ramos for example. But if I am able to look through the comic, some stores have them all wrapped up before I can see it, I may not buy it if I don't like the art.

The art of the comic is whats most important to me, or it is most of the time.

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mewmdude77

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Edited By mewmdude77

Character first always.

I usually will pick up any book with Spider-Man, unless it is just so bad. (Like OMD/OMIT, and Sins Past.)

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r3d_rob1n

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Edited By r3d_rob1n

I usually go with a specific character, such as Batman, and then choose my favorite creative team amongst the character's many different series. I am currently pulling Batman, B&R, Superman, and ASM. Hopefully once I get a job I can expand on that list and pull GL and Aquaman as well.

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batfan1939

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Edited By batfan1939

For me, it's a blend. I definitely like certain writers (e.g. Jeph Loeb, Matt Wagner, Frank Miller's older stuff), but I generally stick to CHARACTERS -- Batman, then Spidey, then JLA or maybe Superman (though a few of his stories have come off a one-dimensional or "cheesy" to me). Artists to me mean less than the writers, but there are two or three that I especially like to see (Tim Sale, Jim Lee, Matt Wagner among others). That said, which I use to choose a comic is determined by how familiar I am with each. If I have read a significant number of stories featuring a character (like Batman), I go by that. Otherwise, I look at the writer. I also have HEARD of many storylines that I may not have READ. This, too is considered when buying a comic (usually a TPB).

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Vortex13

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Edited By Vortex13

Typically I'll first be interested by the character, or at least that's how it started when I first began reading comics, but then while I'm reading a bunch of different arcs and stories I'll then be interested in whoever happened to write a story I really liked and I'll look for other things he's written.

Thats what happened with Garth Ennis. The first stuff I read that he wrote was some of his run on Hellblazer. So finding I really liked it I then got all the Preacher trades, Bloody Mary, Crossed, The Boys and so on. Same thing happened with Steve Niles, I read Simon Dark while it was coming out which led me to a character I'd always been interested in The Creeper, and then Cal McDonald which I love.

That's how I do it, if I see something that looks interesting whether it be because of the character or what I know of the story I'll pick it up, if I like the writer or artist I'll search for other things they've done.

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AskaniSon295

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Edited By AskaniSon295

I personaly am looking for the "best reads" Not everything a writer writes is gold some of it is crap anyone who has read enough Alan Moore, Neil Gaiman, Warren Ellis, Grant Morrison, Brian K. Vaughn & Paul Cornell will see this. Great Art is Awesome, but if it is of a Character you are not interested in most likely you'll find art by that artist of a character you do like. Characters are subject to their current storyline if you are enjoying their current storyline you should keep following them if the story bores you than find issues with that character that do interest you and if you really want enjoy it more write an alternate story to the story you do not like. I don't agree with pull boxes every comic I read of a title may be they last I read of that title every graphic novel may be the last storyline I read of that series. I, like all of you am the consumer I discern which comicbooks and graphic novels I may enjoy than if the price appears reasonably I buy it. I have been disapointed ocassionly. But you live and learn and you cut up for collage, sell, recycle or giveaway the comics you don't want. I have no loyalty or devotion to any Comicbook Store, Imprint,Storyline,Character,Creator or Title. If it's not entertaining than what's the point of pretending to be entertained.

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longbowhunter

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Edited By longbowhunter

@JonesDeini said:

With all things, the desired option is both. But when forced to go right or left I'm Definitely reading a creator. I think most readers, once they become more mature/savvy take this route. I refuse to read my favorite characters based solely on "brand loyalty" so to speak. I want quality stories by creators I know deliver them. And I also believe there's no such thing as bad characters (hell, the Extreme relaunch proves this in spades). A great creator can make a character I couldn't care a less about a favorite based purely upon their storytelling ability.

Yeah this pretty much says it all for me.

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badaboop

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Edited By badaboop

Well, if you're buying from one of the Big Two, then most likely you're buying a book because of a character you enjoy. But that's only the absolute beginning, minimal factor. I feel that many readers today are smart enough to know that most of the time, if their favorite character is in a book, then it might not be so great. They need to look at the creative talent that's handling the character and the story. Although, if your favorite character is being written by a talented writer, then you know you've got something special.

So I would say (at least for me), character comes first because these are people I've grown up with and that I love. However, I'm not going to buy everything he/she appears in just because I like them. I'll wait for the right story. That's when the creator aspect becomes the determining factor in it.

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thephantomstranger

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When I saw this article at the bottom of GiantBomb I literally threw my arms up in joy.

OT: I personally prefer creator and new first, it's the [inset GB expletive here] hipster in me. My favorite character is Batman and beyond the Dark Knight Rises I can't find anything to get excited about. As much as I've enjoyed Grant Morrison's run It's kind of gotten stale for me, and considering I left off with that terrible secondlife issue...

I was kinda interested by the praised Scott Snyder run on Batman but once the whole Owls event got announced that interest kinda died down.

Hell after Dark Knight Rises I'll probably pass on all things Batman just because I've consumed enough Batman adventures to where anymore can get boring really easily. I guess this feeling of diminishing returns has leaked over from the videogame industry to all of my media consumption.

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The Finality

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Edited By The Finality

lool's at the Thing/Wolvie pic.

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MAS254

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Edited By MAS254

For me it has to be a combination. I am a graffiti writer so the art has to be on point for me. The story keeps me around but I will buy a book purely for good art work. Heck I have purchased books purely for a few action shots so go figure...

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PrincessSolaria

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Edited By PrincessSolaria

Character

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Edited By Lvenger

Although there are several creators whose work I follow, when it comes to buying comics, I prioritise my favourite characters over my favourite creators. Fortunately for me at the moment, a lot of my favourite creators are working on my favourite characters! Scott Snyder on Batman, Grant Morrison on Action Comics, Dan Slott on Spider-Man and Geoff Johns on Justice League and Green Lantern! So I have the best of both worlds at the moment.