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Marvel Reveals Marketing and Promotional Plans for ORIGINAL SIN

Find out how you can get a hold of one of the Watcher's eyes and more.

This May, the marquee comics event of the year kicks off in the must-readORIGINAL SIN #1. Today, Marvel is proud to announce that Original Sin will reach unprecedented levels of marketing and promotion, exceeding the mass media buzz of any other previous event in Marvel’s comic book history.

The death of a fan-favorite Marvel character sets the stage for a dangerous race to find his killer. Who shot the Watcher, and why have they removed his eyes? The killer is on the loose with the deepest, darkest secrets of the Marvel Universe at their disposal. It could be anyone!

Exceeding the investment of previous Marvel events, Original Sin is set to reach new and current audiences in 2014 thanks to vast social media outreach, new levels of targeted web and video advertising, radio campaigns, television placements including Agents of S.H.I.E.L.D. Declassified and other high-profile press estimated to be seen and heard by millions of potential consumers.

In addition to new marketing strategies, Marvel is proud to announce exciting programs to aid comic shops and retailers in promoting Original Sin. Participating retailers will have access to exclusive launch party items including lithographs by fan-favorite artist Skottie Young, special variant covers, and even rubber glow-in-the-dark Watcher eyeballs!

Original Sin and the associated tie-ins will also be featured in special fold out insert ads running in top circulating Marvel publications from April through September. Special in-store marketing collateral will also be provided including postcards, a special in-store promotional trailer and more.

Special retailer incentives will also be made available to qualifying retailers. Please inquire with your Diamond representative or check the Marvel Mailer for more information.

As Original Sin continues to gain mainstream media buzz from all corners of the entertainment industry – retailers are strongly encouraged to check their orders on this hotly anticipated series.

For more information on Original Sin, please visit www.marvel.com and join in the conversation on Twitter with #OriginalSin.

ORIGINAL SIN #1 (MAR140615)

Written by JASON AARON

Art by MIKE DEODATO

Cover by JULIAN TOTINO TEDESCO

Variant Covers by SKOTTIE YOUNG, ED MCGUINNESS,

GABRIELE DELL’OTTO & ART ADAMS

FOC – 04/14/14, On-Sale – 05/07/14

Ed McGuinness Variant
Skottie Young Variant

41 Comments
Posted by Batman404

This looks like it could be interesting I just hope it doesn't start with a bang and end with a whimper.

Posted by ravisher

peeping tom is dead

Posted by knives3057

I want one of those eyeballs!!

Posted by Teerack

I think it's neat that Nick Fury Sr. is there. He is a million times cooler then his son.

Posted by 2cool4fun

What I'm just wondering is, how did the watcher die so easily?

Edited by 2cool4fun

@teerack said:

I think it's neat that Nick Fury Sr. is there. He is a million times cooler then his son.

Agreed!!

Posted by RaggedScarecrow

Since when has the Watcher been a "fan-favourite" character? Regardless, tradewaiting based on how this reviews, but I might read the issues in shop just to see if it's worth the money.

Edited by longbowhunter

Damn...the Watcher got raisined.

Posted by JeanRalphio

Ok, what about LT?

Posted by pspin

Skottie Young variant, classic.

Posted by thewalkingdeadpool18

Not to look too much into this even though i plan on giving the Original Sin comic a shot doesn't it seem odd someone like the Watcher can die from a gun shot? You'd think he'd powerful enough to take a bullet in the head and have it just bounce off him.

Edited by dagmar_merrill

Since when has the Watcher been a "fan-favourite" character? Regardless, tradewaiting based on how this reviews, but I might read the issues in shop just to see if it's worth the money.

Who doesn't like the watcher?

Online
Posted by viin

The Watcher is such a dumb character who really cares about his death...he will be back within a year or two anyway. I have a feeling this crossover will be just like any other crossover Marvel does.

Posted by ArturoCalaKayVee

How long until Uatu is revived from the dead?

@teerack said:

I think it's neat that Nick Fury Sr. is there. He is a million times cooler then his son.

Agreed!!

Agreed as well!

Posted by CaptainHoopla

I think that is one of my all time favorite Skottie Young covers.

Online
Posted by matchesmalone21

@raggedscarecrow said:

Since when has the Watcher been a "fan-favourite" character? Regardless, tradewaiting based on how this reviews, but I might read the issues in shop just to see if it's worth the money.

Who doesn't like the watcher?

I?

Posted by Dernman

I shot the Watcher but not his deputy.

Edited by dagmar_merrill

@dagmar_merrill said:

@raggedscarecrow said:

Since when has the Watcher been a "fan-favourite" character? Regardless, tradewaiting based on how this reviews, but I might read the issues in shop just to see if it's worth the money.

Who doesn't like the watcher?

I?

Online
Posted by micah

@teerack:

What has Nick Fury Sr. Been up to all this time, it feels like decades since I've seen him.

Posted by micah

@thewalkingdeadpool18:

I highly doubt it was a regular bullet. For all we know he could have been killed with the Ultimate Nullifier

Edited by Teerack
@micah said:

@teerack:

What has Nick Fury Sr. Been up to all this time, it feels like decades since I've seen him.

He's been a regular part of the cast in the Winter Soldier series. He gives Bucky the intel and kind of runs his own little black ops with Bucky. He also showed up a decent amount in the Captain America book before the current Captain America book. But mostly he's just been doing spy stuff with Bucky.

Posted by micah
Posted by SlimJ87D

Those eyeballs look like some great beerpong balls!

Posted by Super_SoldierXII

Since when has the Watcher been a "fan-favourite" character? Regardless, tradewaiting based on how this reviews, but I might read the issues in shop just to see if it's worth the money.

Was thinking the exact same thing. Seriously. Since when did anyone give a rats arse about The Watcher? I thought at first it might have tied in with the Wolverine upcoming arc that suggests Logan's getting off'd (if it means the end to Corvellverine then I'm all for it). But alas ...

Edited by TheFirstLantern

Must have that Skottie Young Cover

Edited by frogjitsu

Nick Furry is gonna get one of the Uatu's Eyes put in his eye socket, making him even more the ultimate spy than he was before, because he will know everything.

Posted by 8008S
Posted by Cafeterialoca

This seems kinda messed up...

I mean, "Collect the eyes of the guy who had a pregnant wife"?

Seriously, what the hell?

Posted by MartianManhunterIsBetterThanCyborg

How long until Uatu is revived from the dead?

@2cool4fun said:

@teerack said:

I think it's neat that Nick Fury Sr. is there. He is a million times cooler then his son.

Agreed!!

Agreed as well!

Posted by Teerack

@martianmanhunterisbetterthancy: He likely wont come back since they just had that story about how the Watcher has a wife who is pregnant and the baby will be born when "the timing is perfect" so i think it's more likely watcher jr will replace him.

Posted by G_leno

As Uatu has always interfered when he wasn't meant to, I hope his son is a total bad-@$$ and joins the Avengers.

Posted by MrStryve

@teerack: Still hoping they're not going to kill him off in favour of his son because of, you know, movies.

Posted by burgerkong

Someone silenced Uatu and took his eyeballs, its like an intergalactic crime noir, interesting I'll try this one.

Posted by Teerack

@mrstryve: Well I think it's likely we'll see him in GotG since the elders of the universe already made an appearance.

Posted by alreich

@mrstryve: is this the new trend? i mean thanos jr? fury jr? teen ms marvel? ghost rider newbie? whats next?

Posted by sollie1906

It's going to be Dr . Strange who killed Utah leading to wiccan from Young Avengers becoming the next sorcerer supreme.

Edited by Dark_Vengeance_

Who watches the watcher?

Posted by frogjitsu

@teerack said:

@martianmanhunterisbetterthancy: He likely wont come back since they just had that story about how the Watcher has a wife who is pregnant and the baby will be born when "the timing is perfect" so i think it's more likely watcher jr will replace him.

What?! The Watcher was married? O.O When did this happen?

Edited by Teerack

@teerack said:

@martianmanhunterisbetterthancy: He likely wont come back since they just had that story about how the Watcher has a wife who is pregnant and the baby will be born when "the timing is perfect" so i think it's more likely watcher jr will replace him.

What?! The Watcher was married? O.O When did this happen?

FF