Marvel has a brilliant marketing scheme. Most people do like the J. Scott Campbell artwork. I know people have asked why they have him do covers rather than interiors. I'm sure it's easier to whip out 22 covers versus 22 pages of continuous story. Also spread that artwork over 22 books, you're likely to have better sales. I've seen this referred to as "Sex In The City With Superheroes." Is that a good selling point? Who is this marketed to? Did you read this?
Is this a concept that can work? Do you want to see this side of the female characters? What if we had a comic with "locker room" talk among the male superheroes? Is this what female readers want? Do you care enough about these characters to read this and continue reading the rest of the series?