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Mark Millar/Steve McNiven Next Project: 'Nemesis' Revealed

This guy looks like a certain other Dark character...


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We've all been eagerly awaiting to find out more about Mark Millar and Steve McNiven's next project at Marvel.  Details on " Nemesis" have been revealed.  What might upset some fans is this project has nothing to do with any established Marvel characters.  If fact, it has more in common with a certain character from another publisher...
 
Millar's aim on this book is "What if Batman was the Joker.  That's even pretty clear if you look at the image above.  Millar said:

Yeah, a lot of people who've read it have been coming up with hilarious tag-lines. "What if Batman was The Joker?" is the tame one. "What if Batman was a total cunt?" is maybe my favourite, although it's hardly going to be an ad. [It's] is a reversal of the Bruce Wayne or Tony Stark archetype. What if this genius billionaire was just this total shit, and the only thing that stood between him and a city was the cops? It's Batman versus Commissioner Gordon, in a weird way. Or maybe a super-villain version of "Se7en." A billionaire anarchist up against ordinary people. The Joker's the best thing in the Batman movies, so this guy is a bit of an amalgamation of all the stuff we like.

The character is created and owned by Millar.  The book will be released through Marvel's ICON imprint.  It will be interesting to see if DC has any thoughts on this project.  It is a twist but will it be too cliche?  I don't think I have to mention that I will be eagerly waiting for this March 2010 release.  Millar has even said that Hollywood is already interested in a movie adaption.  I wonder if this could be the " superhero movie" he mentioned that he would be directing.
 
What are your thoughts on this?  Too much like Batman?  Is DC talking to their lawyers right now?  Do you think the concept of a villain as the lead character will work or has it been overused lately?

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