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IRON MAN 2 Apps and Virals Galore!

See the world through Iron Man's hi-tech eyes!

 You will soon have this power.

I have to say that the existence, and the extent, of these viral sites and videos is a little astounding. Just for the fact that Marvel’s produced full videos with actors, sets and impressive effects spinning off of what I imagine are only going to be throwaway gags in IRON MAN 2. The latest of such viral promos is a faux commercial for the Stark-Fujikawa HUD (Heads-Up Display) - - a pair of goggles that more or less immerses you into a smart phone. I’ll stress, again, that this THING ISN’T REAL because the video is scarily convincing. This seems like science fiction, now, but I really don’t think it’s that far off. To put on the old socio-philosophical media theorist hat for a moment, I have to say that prospect of this thing - - totally integrating social networking, search engines, et al, into your waking, walking reality - - is definitely intrusive, but I can easily see it getting to the point where most people don’t mind it.  

Alright, socio-philosophical media theorist hat off…  
== TEASER ==
 

  

I have to smile, too, over the detail the crew behind these are putting in to draw connections to Iron Man’s continuity. Fujikawa is actually a Japanese corporation from the comics and it acquired Stark for a long time in the storylines before Tony took it all back during Heroes Return.

There’s also an “augmented reality” app available online at www.iamironman2.com.   Basically if you have a web cam (which I don’t) and you have a computer that can handle the processing (which I don’t you), you can super-impose Iron Man or War Machine’s helmets on your face in real time, as well as drop yourself into Shellhead’s own high-tech HUD display. The wizards behind this are one step ahead and have actually put together a video demo that shows how this work to those of us who don’t have the tech to do it ourselves.    

  

-- Tom Pinchuk is the writer of UNIMAGINABLE for Arcana Comics and HYBRID BASTARDS! for Archaia. Pre-order the HYBRID BASTARDS! hardcover now on Amazon.com.

12 Comments
Posted by CATMANEXE--defunct

man IM2 is big.

Posted by The_Warlord

LOL at the commercial

Posted by conformist21

i enjoyed it

Posted by Emerald Dragonfly

WOW WOW WOW BUDDY
DANZEL WASHINGTON В ГРОБУ ПЕРЕВЕРНУЛСЯ

Posted by Namor1987

Stark HUD looks sweet too bad it's not real

Posted by Mr.Hulk_Smashin'!
@Namor1987: It is, there's something almost exactly like it, it's used for sports and stuff but it's goggles that monitor your health, tell you how fast your going, gives you GPS and lets you call people. I can't remember what it's called but I'll have to ask my bro when he gets home.
Posted by ARMIV

Man,those are pretty cool!
They make me all the more pumped for the new movie!

Posted by Namor1987
@Mr.Hulk_Smashin'! said:
" @Namor1987: It is, there's something almost exactly like it, it's used for sports and stuff but it's goggles that monitor your health, tell you how fast your going, gives you GPS and lets you call people. I can't remember what it's called but I'll have to ask my bro when he gets home. "
lol sounds like something for a iPad lol just kidding
Posted by Mr.Hulk_Smashin'!
@Namor1987: yeah kinda, but it can do even more than what I listed, I read the Article like 2 months ago in Popular Science
Posted by Agent Buttons
this is freaking awesome
Posted by G'bandit

O---M---G! That girl is cute :P
 
Oh yeah and the shades.. Cool..

Posted by 123422

Well, the viral campaign is definitely BIG alright, hope future Marve movies has this kind of virals