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Image's THE FADE OUT #1 Sells Out

The most anticipated series of the year sells out immediately

THE FADE OUT #1, the debut of the latest series from Ed Brubaker, Sean Phillips, and Elizabeth Breitweiser, uncontested noir masters, has sold out immediately at the distributor level with fans, media, and top industry professionals praising the series as the hottest new crime book on shelves.

"This is amazing. I'm totally overwhelmed. I mean, really, whoever thought me and Sean's most lo-fi idea, a noir within the world of noir films, would be our biggest hit ever?" said Brubaker.

Set in 1940s Hollywood, THE FADE OUT begins with a suspicious murder and kicks off an intricate mystery involving a noir film stuck in endless reshoots, a writer plagued with nightmares from the war and a dangerous secret, and a maniacal studio mogul and his security chief who will do anything to keep the cameras rolling before the Post-War boom days come crashing down.

The series launched with a 40-page issue that featured exclusive back page articles. For fans wishing to experience noir fiction in true ‘40s style, an oversized "movie magazine replica" variant edition with 8 extra pages of behind-the-scenes art and articles graced store shelves as well. “I dug The Fade Out by Ed Brubaker, Sean Phillips, Elizabeth Breitweiser and Image Comics so much, I had to buy both versions,” tweeted Tony Guerrero, Editor-in-Chief of ComicVine.

Entertainment Weekly featured THE FADE OUT #1 on its “Must List” while IGN called it “Mad Men but with more sex and murder.” Paste Magazine said of the debut, “Hollywood has never looked so dark, so sinister and so seductive. It’s a story that only a Brubaker/Phillips comic could tell.”

In an in-depth interview with USA Today Brubaker hinted, “Everybody wanted to come to Hollywood and be rich and famous, and very few people are going to get rich and famous. There's going to be a lot of people dashing themselves against the rocks.”

THE FADE OUT #1 has completely sold out at the distributor level, but may still be available in comic stores. It is currently available digitally on the Image Comics website ( and the official Image Comics iOS app, as well as on Comixology on the web (, iOS, Android, and Google Play.

Image Comics is pleased to announce that this first issue will be going back to print to meet customer demand. The second printing of THE FADE OUT #1 (Diamond Code JUL148170) will release on 9/24.

THE FADE OUT #2 (Diamond Code JUL140545) hits shelves on 9/24.

16 Comments Refresh
Posted by Squalleon

I never understood how comics sold out when their distributing system is based on pre-orders.

Someone care to explain?

Posted by The Stegman

I didn't even know this was a thing, let alone most anticipated.

Posted by Transformers1024

Well then I may have to go back and pick it up..

Posted by fables87

I'm fining anything Image makes becomes a must read for me. Not sure what they are doing, but keep it up Image.

Posted by CoryNick

Got this yesterday! Now I'm kicking myself for not picking up the oversized "movie magiazine replica" variant :-/

Edited by TimeLordScience

@squalleon: The way I understand it, and someone can correct me if I'm wrong because it's basically conjecture, is that Image prints the comics, then retailers buy them through Diamond. If a comic is successful, it sells out because the retailers buy all the comics that Image (or whatever company) printed because they know they can sell them at the retail level. So then it would have to have subsequent printings.

Posted by G-Man

@squalleon: @timelordscience: I'm pretty sure print run is based on comic shop orders. Shops need to place their orders by the FOC date. Then publishers will print that number plus some extra for damages and possibly re-orders. Comic creators and publishers don't really want their books to sell out. That means comic shops didn't order enough to meet the demand. For smaller publishers, going to a second printing can be costly. Going back to the printer, etc. This is why it's important for readers to let their shops know when they want a book added to their pull list. I know it's safer to casually pick up a book off the rack but you run the risk of missing out if the book sells out.

Also, when it sells out at the distributor, it's highly possible some copies may still be at your local comic shop. This just means there aren't any more after that.

Posted by dimitridkatsis

Brubaker and Phillips eh?

Posted by Projector

I'm way more anticipating Wytches, but this was really good too.

Posted by Lone_Wolf_and_Cub

Brubaker an Phillips can do no wrong.

Posted by Lvenger

Didn't know Brubaker's latest comic was such a hit on the preorders. Maybe I'll have to check this series out later on, I do like Brubaker's writing style.

Edited by RulerOfThisUniverse

I've never even heard of this comic until right now.

Posted by longbowhunter

The Fade Out #1 was by far the best book I've read this week.

Posted by ILLO_29

Well I guess that means it's time to go to my secret comic book store that always over orders on everything and buy a few copies to put up on ebay.

I grabbed both versions and the oversized "pulp" version is pretty sweet.

Posted by Mars8254

I guess

Posted by longbowhunter

@illo_29: Neither of my local stores had the oversized movie variant. I had to shell out $14 on eBay for one.