When a film has a production budget of $50 million, but it's domestic total gross is a mere $13 million (total worldwide gross of $32.7 million), it's pretty safe to call that a box office disaster. And unfortunately, regardless of the fact that Dredd featured some of the most incredible slow motion action special effects of any film in the last year,it did absolutely horribly at the box office. Which is why it's so interesting that this film that really did not do very well at all, has gone on to top both DVD and Blu-Ray sales charts as well as digital downloads.
Earlier today Lionsgate revealed that the Dredd went on to sell over 650,000 units and that it "accounted for nearly 50% of week 1 POS at retail." So although the film did very poorly at the box office, it did make up in its sales performance overall, which is a really good thing.
== TEASER ==[Lionsgate] announced today that the home entertainment release of DREDD claimed the number one spot on the DVD sell-through and Blu-ray charts with 650,000 units sold, making it the best-selling new release title of the year. Blu-ray units accounted for nearly 50% of week 1 POS at retail. In addition, the critically acclaimed thriller, starring Karl Urban (Star Trek) as the titular character Judge Dredd, was the top film download for the week, outpacing all other titles in digital sales as well.
Not only is this great news for Lionsgate, but it also signals that there is a home video audience for this type of a movie, even though it performed poorly at the box office. Perhaps there is still hope yet for Dredd to make back what it cost to make.
What did you think of Dredd? Did you enjoy the film? Were you one of the few people to see it in theaters? Did you check out the DVD and Blu-Ray? Let us know what you think and if you enjoyed the film in the comments below!
Source: Box Office Mojo and Lionsgate
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