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Does Marvel Publish Too Many Event Books?

Between 'Fear Itself,' 'Schism,' 'Shattered Heroes' and more, how can comic fans keep up?

Few things in comics are more evident than the love hate relationship that comic fans have with comic books and publishing companies. For those of us that love Superman, Supergirl and the rest of DC's roster, you may have spent the last few months feeling slightly distraught and apprehensive about the impending changes to the DCU.

New 52 Supergirl re-design
New 52 Supergirl re-design

And as much as DC's publicity has tried to quell your fears, the fact that there has been no mention of what will happen to characters like Stephanie Brown (Batgirl) and Wally West (the former Flash) can be a bit disheartening when these are some of your favorite characters. I know how you feel. Recently I wrote an article on Cassandra Cain and why I felt she deserved better treatment in the new DC Universe, instead of being stuck in limbo for the foreseeable future (which, as far as I can tell based on solicits for upcoming comics, is exactly what will happen to our poor Cass). But DC isn't the only company getting flack from it's fans about the state of mainstream comics. Marvel has been getting an earful as well -- and while the argument is different, Marvel fans have been equally as vocal.

== TEASER ==
X-Men teasers
X-Men teasers

Year after year, month after month, Marvel has released big events that encompass their entire gallery of characters into some sort of life-altering, crazy event. Within the last few weeks, the publisher revealed they were once again gearing up for big Marvel events this fall -- however it would not be just one. Last week we saw the release of the teasers for Marvel's latest X-Men event -- first there was Schism, and after 'schism' was revealed to be caused by a split within the X-Men (Cyclops and Wolverine) and that Schism would break into an array of new books. Not to be outdone by DC's "new 52 number one's," Marvel will be launching an all new X-Men book, Wolverine and the X-Men #1' this October. The publisher will also be relaunching Uncanny X-Men as a #1 issue, and will make vast changes to the rosters of their X-Men books. We posted all the teaser images here which you can see for yourself. But the new X-Men era isn't the only big event Marvel has cooking.

'Shattered Heroes' event teaser
'Shattered Heroes' event teaser

Last week Marvel released teaser images for their all new upcoming event Shattered Heroes which implied that many of the Avengers would be 'broken' following the Fear Itself event, which is due to conclude this fall. When we put the preview images for those teasers up on Comic Vine, I, like many of you, let out a little groan. Yet another event from Marvel comics.We shouldn't be surprised since big events are just the way the Marvel Universe works, but have we had enough already?

The truth is, Marvel has been revolving many of their biggest and most impactful stories around major story arcs since the 1960's. So we should probably be used to reading them by now, right? Not exactly. Since the beginning of 2001, Marvel started publishing at least twice the number of events per year. Prior to that, Marvel was only doing an event per year. Now, events are intertwined and cross over into a plethora of books and tie-ins -- the repercussions of previous events stumble into new events. For example, Fear Itself will result in Shattered Heroes, and if I have to guess, whatever happens in Shattered Heroes will cause Marvel's next big event which will be introduced probably sometime in January.

The Amazing Spider-Man #657
The Amazing Spider-Man #657

The game changer was probably Marvel's release of House of M and Decimation in 2005, which not only changed everything in the X-Men Universe, but the repercussions of that event can still be seen today (and are still referenced) in books like Avengers Children's Crusade. In 2005, Marvel released three events, House of M, Decimation, and Spider-Man: The Other. Secret War which had begun in 2004 flooded into 2005. In 2007 we saw six events, two of which (Civil War and Annihilation) started at the end of 2006 and went into 2007. In 2010 fans witnessed fifteen major Marvel events, five of which started in 2009 and ended in 2010. Its no wonder fans are complaining about the number of events and event crossovers that we are seeing today -- and personally, I think they have a reason to be complaining. Everything feels like a massive comic book event. No longer do Marvel books read like character driven stories that aren't prompted by some massive life-altering catastrophe. We are seeing more and more of "Is this the end of ______?" and less of the stories that focused on the development and nourishment of individual characters. Sure, sometimes the events that take place can change a character and force them to reflect. Take for example the death of Johnny Storm (Fantastic Four #588) which could be considered a crossover (it crossed into Amazing Spider-Man). In Amazing Spider-Man #657 Peter got to reflect on the life and death of Johnny, one of his closest friends. And as beautiful and poignant as it was, does someone always have to die for characters to appreciate them?

I don't blame the publishers for their decision to make these big events the center of their stories given the proof in numbers which books have the most sales. Books that featured the death of Johnny Storm and Spider-Man in Ultimate Comics: Spider-Man #153 revolved around big events. People want to read the issues where the heroes die this crazy death, but not enough people want to read the stories that are told in-between and focus on the development, evolution and growth of these characters.

No Caption Provided

Even though the events and event cross-overs draw the biggest numbers, Marvel hasn't yet given up on character driven stories. In fact, I would venture to say that most of my favorite Marvel books out right now are disconnected from big crossover events -- and should probably stay that way. Daredevil, for example, which has been relaunched by Mark Waid is turning out to be an absolutely fantastic title. The book, so far, seems to be self contained, focusing on the return of Matt Murdock to New York City and to his former role as Daredevil. Not only is the story accessible because (so far) the focus has remained solely on Matt's character, but it's fun to read. It's interesting to explore the facets of Matt's character that make him so appealing in the first place.

Daredevil #4
Daredevil #4

Writer Marjorie Liu has been continuing to deliver a highly entertaining series with the release of X-23. X-23 focuses solely on the character development of X-23 -- even with all of the crazy shake-ups happening in the X-Men universe right now (Schism) X-23 has remained unscathed and has (so far) survived the wrath of the cross-over. It continues to be a book that revolves almost entirely on the different aspects of Laura's character, and how she deals with coming to terms with who and what she is.

As far as team books go, Uncanny X-Force has been almost entirely disconnected from any other cross-over event at Marvel, save for a Fear Itself mini-series which had absolutely nothing to do with the Uncanny X-Force ongoing title by Rick Remender. The story there, while confusing at times for new readers, continues to be totally enthralling. This X-Men team book is god because it has nothing to do with the big events in the Marvel Universe. Only time will tell if the title will remain under the radar and continue to remain separate from the rest of the goings on of the Marvel Universe.

If you have felt like there have been more events and cross-over events at Marvel in the last few years, it's because there have been. But as of right now, it's still good to know that there are still mainstream Marvel books that have not been influenced by these big events, and continue to be books you can go to in order to read a solid character driven story. What do you think of the number of Marvel's big events? Are you more inclined to purchase big event books, or character driven stories?

189 Comments

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danhimself

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Edited By danhimself

not everything is an event though....the way it sounds Shattered Heroes will be more like a tag line like Dark Reign was....I think of events as big story arcs that run through many titles and miniseries........Spider-man: The Other wasn't an event is was a story arc...it was contained only to the Spider-man books running at the time....if you call that an event then every arc from every book is an event in your eyes and if you're looking at it like that then I can see why you'd feel burnt out

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No_Name_

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Edited By No_Name_

@Wattup said:

Every time I visit comicvine.com, it feels like an event. A happy event. 8 )

<3

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MastaKilla

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Edited By MastaKilla
@Timandm:  yes, all of the above. in addition to an abundance of titles, we had multiple trading cards, dozens of variant covers and limited editions. they bet the house on the comics as a collectible commodity, the market became flooded and the ceiling caved in. however, i think the true nail in the coffin was the writing..subpar on many titles. there were so many titles it all became lackluster and led to people abandoning titles...  of course, people could point to the exodus of the Image guys as the beginning of the end, too.
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keith71_98

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Edited By keith71_98

Hey Babs, YES, YES, and YES!!!!
 
Right now Marvel has Fear Itself, Schism, and Spider-Island. None seem even remotely related but each could be termed as an "event". It's really insane and makes the Marvel Universe feel disjointed. Take the X-Men books. I can read three different X-Men books sometimes featuring the same characters yet they have nothing to do with each other. 
 
It's gotten annoying for me especially considering that their main event "Fear Itself" has terribly underachieved. I love event books. But I don't like numerous events going at once. And if you keep piling them on top of each other, they lose their uniqueness.

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kingoftheworld

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Edited By kingoftheworld

If you have to ask the answer is yes.
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pspin

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Edited By pspin

The problem isnt neccesarily all of the events as much as the fact that Marvel give them names so they can market them eaiser. Thin means that they can make a one or two page splash that has big name characters and a big title to catch our attention. This is kind of annoying but if you only pick the events up in trades and just follow the regular series, it is easier on the old wallet. 
Any character growth in done inbetween the event like during the Heroic age and Dark Reign, problem is is that it is harder to see (and write) because Marvel wants a general mood for the univers and with the current trend of anti-heroes, characters have a tendency to come off as two demensional and that is a little annoying. 
 
As many events that they do it is STILL BETTER than DC rebooting their entire universe with every other event, three times since 2006, four if you count the 2011 one. Talk about not letting characters grow.
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Teerack

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Edited By Teerack

Yes.

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00MirageKnight00

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Edited By 00MirageKnight00

I love it when they mix shit up like Dark Reign and Avengers Disassembled, they're a lot more interesting in my opinion and keep you open minded on whats gonna happen next.

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Jordanstine

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Edited By Jordanstine

RE: New Readers 
 
Too many events confuses the heck of people who want to get into comics, since the tie-ins are sometimes confusing to follow. 
 
Also can't stand when they kill people off.  Really?  Thor is dying?  Again?

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comicboy12

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Edited By comicboy12
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lapis2

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Edited By lapis2

 
 
YES! To the point that  I've pretty much stopped reading marvel.  Its too much to keep track of, they have too many that seem to be happening at once,  and wolverine is in all of them. I'm so sick of wolverine, another reason I've stopped reading marvel, he doesn't need to be in every book.   They must sell or marvel wouldn't be doing it.  Maybe at 38 i'm just out of touch with what young readers want, which seems to be Wolverine in every book and incredibly convuluted story lines. 
 
I do love the new DD book.  that and the Schism book (none of the crossovers) are the only marvel Im reading right now.  

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Or35ti

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Edited By Or35ti

Stephanie Brown is back in her Spoiler identity apparently.  
 
I like the events too, but these heroes need a break. There are too many "the universe will never be the same again" events to keep up with for nearly every major title. Maybe that's why it's getting harder to attract new readers, because there isn't enough time for the characters to settle down to a point where readers can jump in. Two events per year are enough in my honest opinion. I never read aftermath events anyway because they always seem too long and cluttered with information from tie-ins I haven't read. I love events, and crossover events, just not when they're overdone, that takes away what makes them special

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MrCipher

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Edited By MrCipher

In a single word: YES! 
Maybe Marvel should release a line called MARVEL: EVENTS where catastrophic problems happen one after another every single week. Maybe that will satisfy their sadistic needs?

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Meteorite

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Edited By Meteorite

The problem is that events sell well. Even if people don't want to pick up the issues, they end up doing so in order to keep up. Since the comic book industry is declining, I honestly can see why Marvel do so many.

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ThanosIsMad

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Edited By ThanosIsMad

Fear Itself, Schism, and Spider-Island are all running at the same time.  Both Spider-Island and Schism feature New York City as the major locations of the fight.  Because of this, NYC's continuity is largely up in the air.
 
Yes, they run too many goddamn events at once.

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They Killed Cap!

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Edited By They Killed Cap!

I totally agree that marvels is killing fans with big events. I was brought in because of Civil War and have been burned out since siege.  
 
 
Books that I am really enjoying that are disconncected from events would definately be: 
 
The Punisher (new run) 
Uncanny X-force 
Daredevil 
 Moon Knight
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Comik Book Guy

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Edited By Comik Book Guy

Yes, i don't even care about main Marvel continuity anymore. None of the events are even good. All they do is try to change the status quos all the time to the point where it doesn't matter. Not to mention they sacrifice good storytelling to do it.

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BurnSide

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Edited By BurnSide

this is the main reason i don't read marvel. The event annoy me to much. dc has some similairities but they don't need event to sell good books. and the main reason they do this new 52 thing is because they are kind sick of all the events themselves. 
anyway they should take a break so they and their heroes can catch their breath and maybe wait and write a great event story people actually will be astounded by!
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Scarlet_Rogue

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Edited By Scarlet_Rogue

yup.

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batarang123

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Edited By batarang123
@sethysquare
But that is every year, Marvel has them all going on at once. 
 
That is why I like DC better. Much more realistic.
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ArtisticNeedham

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Edited By ArtisticNeedham

I was just thinking about this the other day.  And I think, yes they do.

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cincyducksfan35

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Edited By cincyducksfan35

Yes. And thats a big reason why I am happy about the UU

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vincethekid

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Edited By vincethekid

The new McNiven Captain America seems self contained.  Also, I think The Mighty Thor is too.  Mighty Thor does say as of issue three, "that this book happened before the events of Fear Itself".  Bottom Line: Both Marvel and DC comics needs to scale it back when it comes to big events.  Seriously.  You know,  these multi-event happenings  is one of the reason why JMS left marvel.  He wanted self contained material that wasn't going to be crossed over.  I think he's right. We need like maybe, two big events for the year... not seven!   
 
You also got to look at this from a business stand point. Multi-event books mean more $$$ and at the end of the day it's all about $$$!  These numerous big events won't stop by any means.  They might scale it down a little bit but, if you got a week title and you need to generate revenue a cross over or event book can help.    It's all about money in the end.
 
I guess will just have to read Punisher, Moon Knight, Might Thor, Daredevil, and Captain America in the mean time or do ALL DC books at least will start at #1.

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doordoor123

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Edited By doordoor123

MARVEL has to do events. Nothing happens in Marvel unless its an event. DC at least have big things happening without events. Marvel is broken at the moment. I blame Quesada. 

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Bat_Mite51

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Edited By Bat_Mite51

It is an annoyance that all these events happen so often and also happen all at once. But the thing is, people will keep complaining about this and will continue to purchase these event books. I know it has been said so many times before but it's true. They'll keep creating these big events that affect everything and affect nothing because they sell. 
 
I'm just hoping that because of DC's relaunch, they're gonna be holding off on any major events for a while.

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DH69

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Edited By DH69

I wouldn't mind it if most of them didn't suck, honestly the last one that actually had some purpose and a decent plot was civil war, every thing since than has just been a pile of crap, and honestly at this point its just become an excuse to sell more books and change team rosters in some way.

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bringdeath

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Edited By bringdeath

Easy ...............Dont.
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Rdhg

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Edited By Rdhg

definitely

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TheRedRobin

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Edited By TheRedRobin

Yes
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DMC

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@Babs: Great article Babs! but....
 
I apologize for sounding nitpicky but there's more than events and crossovers.  As we all know, most events have an aftermath of some sort depending on the size of the story or the endings impact....or how long publishers want to keep the gravy train going. After most of Marvel's BIG events a new banner is placed on their books to represent the new"landscape" (as marvel writers have called it) of their comic universe.

But like many of Marvel's events and crossovers even landscape titles are becoming mediocre....well at least in the Avengers corner. Remember the Heroic Age? What was that all about really? Did it have a defined premise like The Initiative or Dark Reign? Was a new ongoing or mini published that represented that premise like Avengers : The Initiative and Dark Avengers?
 
Compared to the other 2, The Heroic Age seemed like nothing more than an afterthought....and it probably was.Shattered Heroes doesn't look that way but after being let down again by Fear Itself, I'm sticking with my regular Marvel titles.
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DMC

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Edited By DMC
@Enzeru said:

Yes, there are far too many events in the Marvel universe going on since years and the sad thing is, that they're not getting better. It's hard to concentrate on your favorite heroes and their fights against villains from their rogue-gallerys, because nowdays everyone is the part of a bigger plan and it simply sucks. I thought that Chaos War was bad, but Fear Itself is even worse.

aaaaaaaaaaaaaamen. Bad enough to make SIEGE look good. Caps "return" was much better in that story by comparison.
 
@sethysquare said:
@TheAvenger802: Uhm, DC has Blackest Night in 2009, Brightest Day in 2010 and Flashpoint in 2011, how is that too many? Compared to the current number of events in marvel now which is already 4. Fear Itself, Point one, Spider Island and Schism
When did Point One become an event?
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goldenkey

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Edited By goldenkey

yes, they do way to many.  just when something gets astablished it gets changed.  maybe Marvel might want to think that this is why sales are down.  people don't want to have to buy so many tie-in's either.  I hate it when I have to buy a book I normally don't buy so I know whats happening.
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GothamRed

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Edited By GothamRed

It's true marvel does it more than anyone else, but some of their crossovers aren't even really events, like Heroic age for the most part, and a lot of them focus primarily on the avengers, which becomes a multi-title crossover event mainly due to the avengers feature primarily characters who have their own books.  Overall I don't mind Marvel's obsession with given Titles to what are essentially just story arcs and marketing them crossover events, but yes they do it a lot, which prevents several characters from growing on their own, also it makes it confusing when characters featured in these events have other stuff going on in their own books continuity-wise, and I understand why it upsets some fans.  But hey, at least it's not quite as bad as the 90s were.

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acomicbooklook

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Edited By acomicbooklook

yes they definitely do.

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Deadcool

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Edited By Deadcool

I like the idea of an event, but CRAP! I want them to stop now! they already have A LOT OF DAMN EVENTS, when would they stop? I don't want to read about events ALL THE TIME, a couple of them every 2 or 3 years is good, but every year we have 3 or 4 events, that is enough!, we don't need more, events cease to be special when you have one of those every year....
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MrMazz

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Edited By MrMazz

Yes I don't mind them pushing like major storylines with like hey upcoming Spiderman Spider Island or whatever but everything dosen't need to be tied to gether with events

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Bat_Mite51

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Edited By Bat_Mite51
@Deadcool said:
I like the idea of an event, but CRAP! I want them to stop now! they already have A LOT OF DAMN EVENTS, when would they stop? I don't want to read about events ALL THE TIME, a couple of them every 2 or 3 years is good, but every year we have 3 or 4 events, that is enough!, we don't need more, events cease to be special when you have one of those every year....
I totally agree. It really gets exhausting when they have an event right after or even during another event. It just gets too complicated.
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Thor's hammmer

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Edited By Thor's hammmer

Yes there are too many story arcs encompassing many books. and notenough storyline's happening that involve only a hero's solo series
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fps_dean

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Edited By fps_dean

It's too hard to keep up with all Marvel's events to be honest.

With DC, sure Flashpoint was a world changer, but most of them you can take em or leave 'em.  And recently they've been really awesome too.

I think one event a year is generally good (unless the event itself runs the course of a full year or longer).

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CrimsonTempest

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Edited By CrimsonTempest

Does Marvel publish too many event books? You're damn right. While DC is basically wiping the slate clean with the DCnU, Marvel, in order to maintain relevancy, has to create event after event, and it's downright exhausting. A prime example of this is Siege, which I felt was completely unnecessary, for the simple premise that it had way too many tie-ins that didn't even relate to the story, constantly tries to take shots at DC (Brevoort bitching and moaning about how DC is pushing sales by adding rings to the books), and in the coup de gras, ape DC's Brightest Day line with Heroic Age, which ended up being shorter than Brightest Day. 
 
There should be more books in Marvel's line that doesn't have to rely on events and killing off a character, this same principle nearly ruined Daredevil in Shadowland. Now, he's got what is, unarguably for me, Marvel's best book in the stands. 
 
John Rood was right, the reason they do this is for profit.

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haydenclaireheroes

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I guess now we are going to see even more Marvel events because Dc will probbaly have less because of the new reboot

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Mbecks14

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Edited By Mbecks14

Another reason i don't read marvel.

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Sobe Cin

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Edited By Sobe Cin

Screw the events, I just want marvel to restart all their damn titles and do what DC did with 52. Just leave Peter David writing X-Factor and I will be happy.

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JonesDeini

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Edited By JonesDeini

This question's as asinine as asking "is rape really all that unpleasant?"

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labarith

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Edited By labarith

Perhaps the problem is that they have taken to labeling "fallout" books in the same way they label events... Heroic Age, Shattered Heroes... both of these are likely not events in the traditional sense, just sh&t happening after the main events.  Siege was just "the end of dark reign", which wasn't so much an event as it was a new status quo for a year or so. 
 
The X-books have their own crossovers/events, but these, I think, largely make sense. 
 
Let's compare this to IDW, who recently did their own "event"... a nonsensical multiverse zombie invasion... yeah.  Marvel's ACTUAL events... secret invasion, fear itself, etc... are better.  They draw things together, and tell an interesting story (more or less...). 
 
Compare this to DC... events they've had?  Some Doomsday thing they're retconning out of existence, Flashpoint, and ... uh... nodda. 
Basically nothing happens in the DCU.  Wonderwoman gets brainwashed magically and no one gives a SH^T for over a year.  Batman does stuff, and no one cares.  War of the green lanterns got press because something actually happened... same with Blackest Night.  Brightest Day was, largely, just a "Heroic Age" for DC.

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saxmusician20

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Edited By saxmusician20

Great article. It really resonates with me as events have turned me off from comics for a very long time (Marvel really got me tired with their events). I am just now trying to get back to the comic world so I could support my local store. I may only be able to buy a couple of comic books (3 at most), so it is key that I don't get tied up to much with universe spanning events. 

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The Impersonator

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ninjadude853

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Edited By ninjadude853

yesyesyesyesyesyesyesyesyesyesyesyesyesyesyes YES. 
 
I started reading comic right at the end of Secret Invasion, and it just feels like theres ALWAYS some event or other big thing, just once i'd like to experience a little bit of time where all the characters just STAY IN THEIR OWN BOOKS AND LEAVE EACH OTHER ALONE FOR AWHILE.

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Darkmount1

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Edited By Darkmount1

We seriously, more than ever, need an embargo on events big and large. We need to let characters take a breather from "world shattering cataclysms", and rethink how an event is planned. We really do. My blog (here on Comicvine) has had that conversation going.
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RainEffect

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Edited By RainEffect

I totally agree with the Majorie Liu compliments. She is incredibly talented at doing research on current events and relationships, but doesn't leave her character purely on the whim of the event (a la her Black Widow run).