Comic Vine News

254 Comments

DC Unveils New, Modern Logo [Updated]

The company decides to change their logo to commemorate the changes made to DC Entertainment and 'The New 52.'

You may have seen rumors of DC Comics' brand new logo. Sources had hinted that the publisher submitted the new logo but nothing was really confirmed until today. Earlier the logo was unveiled on Fast Company's website. The image of a D being pulled back (likening to a page of a comic) to reveal a C is very different than the previous logo and appears to be much cleaner and more "digital friendly."

No Caption Provided

“The peel element can tie back to the storytelling content or character we’re showcasing, and leverage those colors,“ says Desai. "The 'C’ can be a vessel to showcase stories and character. It’s unexpected, requires a little thinking and some storytelling behind that mark.”

The publisher revealed their new trademark very clean, black and white trademark logo as well as a variety of different takes on the same logo -- each commemorating a different major DC superhero. The image above depicts six of the different logos that readers may begin to see in circulation. Some characters and concepts that will be celebrated via the logo include Green Lantern, The Flash and Watchmen. The reason for the change? The company wanted to revamp their logo to coincide not only with the revamp of DC Entertainment, but to also commemorate the changes that have taken place like same day digital and the launch of "the new 52."

== TEASER ==
No Caption Provided

This is not the first time DC has changed their logo, either. The publisher recently modernized their logo in 2005 showcasing the blue and white slanted font encircled by a single star. Business insider recently created a gallery of all of DC's logos through the years which you can check out here. What do you think of the change? Do you like DC's new logo? Do you care?

Update

The Source posted more images of the new logo, check them out below.

No Caption Provided
No Caption Provided
No Caption Provided
No Caption Provided
No Caption Provided
No Caption Provided
No Caption Provided
No Caption Provided

Source: Fast Company

254 Comments

Avatar image for batteredarmor
BatteredArmor

6234

Forum Posts

44

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Edited By BatteredArmor

I...I think I may be starting to like this

Avatar image for maxicere
maxicere

998

Forum Posts

81

Wiki Points

0

Followers

Reviews: 1

User Lists: 4

Edited By maxicere

H O R R I B L E ! ! ! ! HORRIBLE like the New 52!!

Avatar image for bingbangboom
bingbangboom

782

Forum Posts

814

Wiki Points

0

Followers

Reviews: 2

User Lists: 4

Edited By bingbangboom

@Zeeguy91: I don't need to use anything as an opportunity to bash DC. If you don't think that DC has a branding issue then you are just a fanboy. Plain and simple because there was nothing really wrong about what I said. WB has owned DC for such a long time and has squandered what they have with it. They never ever gave it the attention or dedication as something they own vs. Harry Potter, a franchise that they do not own. Its not even like they have to pay a licensing fee because they own DC.

Marvel's problem right now is that they have movie deals with all sorts of studios but Disney will do more in 5 years than what WB has done in the past 10 years. It is just fact. People do know the "Marvel" brand though and we all have stupid friends that don't know stuff about certain geek cultures. Just because your friend didn't know it doesn't mean that is the norm.

Avatar image for sora_thekey
sora_thekey

8812

Forum Posts

18983

Wiki Points

0

Followers

Reviews: 31

User Lists: 8

Edited By sora_thekey

Payno colored the drawing I made:

No Caption Provided
Avatar image for broadsword
Broadsword

12

Forum Posts

267

Wiki Points

0

Followers

Reviews: 2

User Lists: 1

Edited By Broadsword

I hate this. Blah.

Avatar image for zdaybreak
Zdaybreak

1004

Forum Posts

2

Wiki Points

0

Followers

Reviews: 0

User Lists: 5

Edited By Zdaybreak
No Caption Provided

Pfffft. I only like the logo for one reason...

Just kidding. The original blue one is less of an eyesore.

No Caption Provided

Theres also a Nightwing version, haha.

Avatar image for poontanglife
Poontanglife

70

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By Poontanglife

Meh... its kinda boring, but i guess its very ''modern'' looking. I often find that the modern design trend is very clinical, clean... and often rather boring.

Avatar image for facemelter88
fACEmelter88

702

Forum Posts

12846

Wiki Points

0

Followers

Reviews: 35

User Lists: 5

Edited By fACEmelter88

Meh...i feel as though they could have come up with something better

Avatar image for codysf
CODYSF

2239

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By CODYSF
All the logos here are better then that new crappy one.
All the logos here are better then that new crappy one.
Avatar image for codysf
CODYSF

2239

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By CODYSF
this Logo is better then that crap.
this Logo is better then that crap.
Avatar image for n7
N7

13

Forum Posts

50

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By N7

I think it's sexy. Reeaaaaeeeelly sexy.

In fact, I want comics just because of that logo.

Avatar image for sora_thekey
sora_thekey

8812

Forum Posts

18983

Wiki Points

0

Followers

Reviews: 31

User Lists: 8

Edited By sora_thekey

@TheGoldenOne: @InnerVenom123: Thank you! Glad you guys liked it!

Avatar image for sora_thekey
sora_thekey

8812

Forum Posts

18983

Wiki Points

0

Followers

Reviews: 31

User Lists: 8

Edited By sora_thekey

@Billy Batson: Thanks!

Avatar image for maniac2312
Maniac2312

1258

Forum Posts

24

Wiki Points

0

Followers

Reviews: 0

User Lists: 8

Edited By Maniac2312

Will definitely take getting used to......right now it hurts to look at it....|=^6Also @BatMark_ said:

Hot diggity that's a sexy logo... But why not release it 5 months ago with the start of The New 52?

Bet it would of felt better then. I might not even of noticed...ok, probably wouldn't have now either if I didn't read this article.......

@CrimsonTempest said:

No Caption Provided

LOL

Avatar image for slapz88
slapz88

63

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Edited By slapz88

i dont like this because you cant even tell if its a D, u just see a half C. And this makes me feel like the age of print is dieing, welcome the age of digital... maybe im just not ready for that yet

Avatar image for innervenom123
InnerVenom123

29886

Forum Posts

1786

Wiki Points

0

Followers

Reviews: 11

User Lists: 1

Edited By InnerVenom123

@sora_thekey said:

In honor of this new logo I drew this:

No Caption Provided

Cute! Makes me like the logo a bit more.

Avatar image for pingclang
pingclang

558

Forum Posts

1332

Wiki Points

0

Followers

Reviews: 121

User Lists: 0

Edited By pingclang

Looks like some kind of law firms emblem. Sad.

Avatar image for dewboy01
dewboy01

2362

Forum Posts

6147

Wiki Points

0

Followers

Reviews: 17

User Lists: 17

Edited By dewboy01

Ive just finished doing my own designs, and let me tell you, there much better than these Seirra mists look a'like.

Avatar image for codysf
CODYSF

2239

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By CODYSF

I hate the new logo why!!!!

Avatar image for deactivated-1358091
deactivated-1358091

2516

Forum Posts

929

Wiki Points

0

Followers

Reviews: 0

User Lists: 6

Avatar image for slaze
Slaze

42

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By Slaze

I agree it'd look better on a digital only release and that they should've introduced this at the start of New 52. It looks nice and modern though, I suppose it doesn't really matter anyway.

Watchmen return ftw.

Avatar image for eliottgballade
eliottgballade

2

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By eliottgballade

I like it. It's contempary and subtle. Reckon the new 52! heading will be dropped when the logo changes over - probably why they launched the new 52 with the current logo.

Avatar image for djbilog
djbilog

4

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By djbilog

Very cool concept, looks modern and it's not to flashy. However, I dont think this logo fits right for DC comics.

Avatar image for gravitypress
gravitypress

2102

Forum Posts

6

Wiki Points

0

Followers

Reviews: 0

User Lists: 1

Edited By gravitypress

I think its ugly.

Avatar image for mattydenero
mattydeNero

536

Forum Posts

243

Wiki Points

0

Followers

Reviews: 0

User Lists: 1

Edited By mattydeNero

CHANGE. It's human nature for us to get all stupid when there is a change. I love the new logo and direction for that matter. It'll look dope one the big screen, it'll look cool on the books. A lot of posts have been a hate-fest as if the logo itself was going to make Batman suck right now and that's not going to happen. I'm not huge Bats fan, but I am smart enough to know it's the best book going right now. Again, this logo isn't going to change 's'. Rob Liefeld's Hawkman may be a different story but again, I'm smart enough as a comic reader and fan to know to not touch that with a 10 foot pole. Unless I am convinced by CV. It's rather funny how the posts begin to settle down.

My point to those of you: Leave it alone. I am past the point in my life now(30) to where I would use the term "Haters" in any sentence other than one like this. But most of the time when someone doesn't like something it's because they're jealous or don't understand what's about to happen or currently unfolding. Or maybe whomever knows something that whomever doesn't. Read the books. Shut up. Enjoy yourself. This is history.

Avatar image for hector
Hector

454

Forum Posts

1

Wiki Points

0

Followers

Reviews: 0

User Lists: 3

Edited By Hector

I hope this change doesn't happen or at least they come up with a different design.

Avatar image for nickthedevil
nickthedevil

14954

Forum Posts

3121

Wiki Points

0

Followers

Reviews: 0

User Lists: 1

Edited By nickthedevil

damn... am i the only one that actually likes the new logo?

Avatar image for JamesSpiring
JamesSpiring

998

Forum Posts

46008

Wiki Points

0

Followers

Reviews: 0

User Lists: 2

Edited By JamesSpiring

@lagoonman said:

it's like everything new, first hate it and then is a matter of getting used. but what really intrigues me is the number 708 on the cover of Batman.

That's clearly a goof, since the last pre-New 52 issue was Batman #713. If they're resetting the numbering, I think 720 would be correct,

Avatar image for awesomeoclock
awesomeoclock

8

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By awesomeoclock

Correct me if I'm wrong, but then doesn't that basically read as "Detective Comics Comics?"

Avatar image for arw1985
arw1985

42

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By arw1985

I think it's alright.....I guess anyway.

Avatar image for lagoonman
lagoonman

149

Forum Posts

2816

Wiki Points

0

Followers

Reviews: 0

User Lists: 2

Edited By lagoonman

it's like everything new, first hate it and then is a matter of getting used. but what really intrigues me is the number 708 on the cover of Batman.

Avatar image for laabitres
laabitres

801

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By laabitres

dont know how to feel about this but looks ok O.o

Avatar image for thegoldenone
TheGoldenOne

38932

Forum Posts

55541

Wiki Points

0

Followers

Reviews: 0

User Lists: 12

Edited By TheGoldenOne
@sora_thekey said:

In honor of this new logo I drew this:

No Caption Provided
Cute. Good job.
Avatar image for maemmfc
maemmfc

29

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 1

Edited By maemmfc

Eh...

Avatar image for super_man_23
SUPER-MAN 23

2667

Forum Posts

9994

Wiki Points

0

Followers

Reviews: 789

User Lists: 8

Edited By SUPER-MAN 23

Like the new look, can't wait to get my next comics in this new format

Avatar image for mrdirector786
MrDirector786

44708

Forum Posts

23241

Wiki Points

0

Followers

Reviews: 6

User Lists: 4

Edited By MrDirector786

I don't like it.

Avatar image for zeeguy91
Zeeguy91

1625

Forum Posts

16

Wiki Points

0

Followers

Reviews: 10

User Lists: 0

Edited By Zeeguy91

@bingbangboom: Dude are you seriously just using this as an opportunity to bash DC? Jeez, I bet if you went around to the average moviegoer, the also wouldn't know that Marvel is the home of Spider-Man and the X-Men. And they wouldn't even know who the Avengers are or what company they originated from. They just think of it as another superhero movie. They don't care what company it comes from. I was the same way when I was a kid before I got into comics. I always wondered why in the cartoons I never saw Superman teaming up with the X-Men or Green Lantern and Spider-Man. I didn't know they were produced by different companies.

DC as a name is fine. And believe it or not, Marvel is not as big a name as you would like to believe. Many people I know who aren't into comics don't even know the name. I had to explain to my friend a few months ago that Spider-Man and Superman did NOT inhabit the same universe and that Spider-Man was Marvel and Superman was DC. So, why doesn't Marvel just change its name to Disney Comics? Disney is, after all, a MUCH bigger name

Avatar image for zeeguy91
Zeeguy91

1625

Forum Posts

16

Wiki Points

0

Followers

Reviews: 10

User Lists: 0

Edited By Zeeguy91

Did I think the logo needed to be changed? Not particularly. But do I like this one? Yeah, sure, it seems pretty cool. And in the end, it doesn't really matter. As long as DC keeps producing quality stories, like they have been with Batman, Wonder Woman, Flash, Animal Man, Green Lantern, etc. in the New 52, I'll keep buying their comics.

Anyway, hasn't DC always made it a habit to put whatever logo they wanted on any comic. I swear I have comics from 2006 that still have the logo from the '70s and '80s, while I also have comics from that same year that have the current logo on them. They could just do the same thing that they've always done. Put this new logo on a third of the comics, put the current one on a second third, and put the old retro logo from the '70s and '80s on the last third.

Avatar image for iron_turtle
Iron_Turtle

590

Forum Posts

13

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By Iron_Turtle

Dis Crap.

Avatar image for billy_batson
Billy Batson

62296

Forum Posts

1287131

Wiki Points

0

Followers

Reviews: 0

User Lists: 11

Edited By Billy Batson

@sora_thekey:

nice :)
BB

Avatar image for sora_thekey
sora_thekey

8812

Forum Posts

18983

Wiki Points

0

Followers

Reviews: 31

User Lists: 8

Edited By sora_thekey

In honor of this new logo I drew this:

No Caption Provided
Avatar image for knightrise
KnightRise

4811

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By KnightRise

I couldnt care less about the logo, like it could be two octopus soldiers humping a cactus and id still buy the books if theyre good.

Avatar image for revamp
ReVamp

23014

Forum Posts

8330

Wiki Points

0

Followers

Reviews: 0

User Lists: 13

Edited By ReVamp

@RazzaTazz said:

I think its more a case of the DC mentality at the moment - trying to create a vibe which is conducive to a new reader, while pretty sure the old readers will stick around. I would say it is mostly working too, just as long as those readers aren't reading Hawk and Dove or Men of War.

-.-. But yeah I agree.

Avatar image for razzatazz
RazzaTazz

11948

Forum Posts

234582

Wiki Points

0

Followers

Reviews: 1887

User Lists: 79

Edited By RazzaTazz

I think its more a case of the DC mentality at the moment - trying to create a vibe which is conducive to a new reader, while pretty sure the old readers will stick around.  I would say it is mostly working too, just as long as those readers aren't reading Hawk and Dove or Men of War.  

Avatar image for dr_x
dr.x

953

Forum Posts

7071

Wiki Points

0

Followers

Reviews: 177

User Lists: 16

Edited By dr.x

Here is a thought If aint broke don't fix it .

Avatar image for dex_starr
Dex_Starr

4797

Forum Posts

424

Wiki Points

0

Followers

Reviews: 1

User Lists: 2

Edited By Dex_Starr

Looks like ass

Avatar image for mahzian
Mahzian

121

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 1

Edited By Mahzian

@deveir said:

the original is always better then the duplicate

which original are you refering to, 1940?

No Caption Provided
Avatar image for deveir
deveir

4

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By deveir

the original is always better then the duplicate

Avatar image for the_poet
The Poet

8646

Forum Posts

116846

Wiki Points

0

Followers

Reviews: 84

User Lists: 99

Edited By The Poet  Moderator

I like the circular one...but I'll live...

Avatar image for xaviersx
Xaviersx

86

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 3

Edited By Xaviersx

It makes me want to buy banana's, and peel the labels off.