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DC Unveils New, Modern Logo [Updated]

The company decides to change their logo to commemorate the changes made to DC Entertainment and 'The New 52.'

You may have seen rumors of DC Comics' brand new logo. Sources had hinted that the publisher submitted the new logo but nothing was really confirmed until today. Earlier the logo was unveiled on Fast Company's website. The image of a D being pulled back (likening to a page of a comic) to reveal a C is very different than the previous logo and appears to be much cleaner and more "digital friendly."

“The peel element can tie back to the storytelling content or character we’re showcasing, and leverage those colors,“ says Desai. "The 'C’ can be a vessel to showcase stories and character. It’s unexpected, requires a little thinking and some storytelling behind that mark.”

The publisher revealed their new trademark very clean, black and white trademark logo as well as a variety of different takes on the same logo -- each commemorating a different major DC superhero. The image above depicts six of the different logos that readers may begin to see in circulation. Some characters and concepts that will be celebrated via the logo include Green Lantern, The Flash and Watchmen. The reason for the change? The company wanted to revamp their logo to coincide not only with the revamp of DC Entertainment, but to also commemorate the changes that have taken place like same day digital and the launch of "the new 52."

== TEASER ==

This is not the first time DC has changed their logo, either. The publisher recently modernized their logo in 2005 showcasing the blue and white slanted font encircled by a single star. Business insider recently created a gallery of all of DC's logos through the years which you can check out here. What do you think of the change? Do you like DC's new logo? Do you care?

Update

The Source posted more images of the new logo, check them out below.

Source: Fast Company

254 Comments
Posted by sora_thekey

Payno colored the drawing I made:

Moderator
Posted by bingbangboom

@Zeeguy91: I don't need to use anything as an opportunity to bash DC. If you don't think that DC has a branding issue then you are just a fanboy. Plain and simple because there was nothing really wrong about what I said. WB has owned DC for such a long time and has squandered what they have with it. They never ever gave it the attention or dedication as something they own vs. Harry Potter, a franchise that they do not own. Its not even like they have to pay a licensing fee because they own DC.

Marvel's problem right now is that they have movie deals with all sorts of studios but Disney will do more in 5 years than what WB has done in the past 10 years. It is just fact. People do know the "Marvel" brand though and we all have stupid friends that don't know stuff about certain geek cultures. Just because your friend didn't know it doesn't mean that is the norm.

Posted by maxicere

H O R R I B L E ! ! ! ! HORRIBLE like the New 52!!

Posted by BlackArmor

I...I think I may be starting to like this