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254 Comments

DC Unveils New, Modern Logo [Updated]

The company decides to change their logo to commemorate the changes made to DC Entertainment and 'The New 52.'

You may have seen rumors of DC Comics' brand new logo. Sources had hinted that the publisher submitted the new logo but nothing was really confirmed until today. Earlier the logo was unveiled on Fast Company's website. The image of a D being pulled back (likening to a page of a comic) to reveal a C is very different than the previous logo and appears to be much cleaner and more "digital friendly."

“The peel element can tie back to the storytelling content or character we’re showcasing, and leverage those colors,“ says Desai. "The 'C’ can be a vessel to showcase stories and character. It’s unexpected, requires a little thinking and some storytelling behind that mark.”

The publisher revealed their new trademark very clean, black and white trademark logo as well as a variety of different takes on the same logo -- each commemorating a different major DC superhero. The image above depicts six of the different logos that readers may begin to see in circulation. Some characters and concepts that will be celebrated via the logo include Green Lantern, The Flash and Watchmen. The reason for the change? The company wanted to revamp their logo to coincide not only with the revamp of DC Entertainment, but to also commemorate the changes that have taken place like same day digital and the launch of "the new 52."

== TEASER ==

This is not the first time DC has changed their logo, either. The publisher recently modernized their logo in 2005 showcasing the blue and white slanted font encircled by a single star. Business insider recently created a gallery of all of DC's logos through the years which you can check out here. What do you think of the change? Do you like DC's new logo? Do you care?

Update

The Source posted more images of the new logo, check them out below.

Source: Fast Company

254 Comments
Edited by pikahyper

weak sauce, way too different, it is going to confuse people.

They should just modernize the classic yet awesome '74 logo, the whole retro thing appeals to their new target demographic of kids with no money, emo's and posers...

Updated to add:

If your logo is so vague and potentially confusing that you need to include text along with it to further clarify that it is a DC comic then the designers have failed, the text is taking too much space too.

Moderator
Posted by TheRedRobin96

It is pi$$ing off my OCD big time.

Posted by Jonny_Anonymous

It's ok for a corporate logo but not for the one they put on the actual comic books. As for the Watchmen one it means absolutely nothing, it could be one they'll use for future releases of the Watchmen graphic novel.

Online
Posted by BritishMonkey

definately gives DC a new face, in a way

Posted by pikahyper

@TheRedRobin96 said:

It is pi$$ing off my OCD big time.

It's starting to get to mine too.

Moderator
Posted by 8diagrams

The variants are actually prety cool. I want crazy about it but seeing this makes me feel better. Im sure well just get used to it.

Posted by dewboy01

keep it where it is, and always.

Posted by TheRedRobin96

Right when DC did something freaking awesome (rebooting) they give us a crappy logo. Why didnt they put this on the issue 1's? Also it doesn't scream DC! to me it just seems like an off brand of comic book rip offs I would see at the dollar store.

Posted by 8diagrams

This will look cool in digital format specially if the logos have are something like an animated gif

Posted by B_Heart

I love the change. It makes the logo seem more modern and works well in all formats. Keep up the great work DC!

Posted by Shamelesslysupportinaznballers

It does seem like DC is kind of a mess and unorganized. Why not do this months ago along w/the New 52 launch? Also just look at their website, it looks kind of bland and it's still sporting the old logo.

But i do like the new logo. Much better than the old one, not that there's anything wrong w/the old one but it does seem outdated when compared to the new one. The swoop reminds me of something you see in a Saturday morning cartoon during the 80s. The new one is sleeker, cleaner and I like the theme of flipping one letter to reveal the next like you would an actual comic book. Then to change the logo based on character or series is a nice added touch.

Genius.

Posted by leokearon

Looks uninteresting, the old one stood out, this doesn't

Edited by kennybaese

It's interesting. Definitely a pretty dig change, but I think I dig it. It would be been cool if they had updated the Vertigo logo as well.

Also, did anyone else notice the numbering on that Batman issue they have in one of the illustrations?

Posted by Omega-Man

Ughh...that is one ugly logo. Looks like internet explorer icon you click on. the current one isn't that old. and the one they had before that was around for awhile at least 20 years.

Marvel hasn't changed there logo, why is DC wanting to change it for anyway? plus I can only see the C part of the logo I can't see the D of it.

Posted by KRYPTON

That is EPIC!!!

Edited by pikahyper

@Omega-Man said:

Marvel hasn't changed there logo, why is DC wanting to change it for anyway?

Marvel actually has changed it semi-recently, up until 2011 I believe they were using the Marvel.com one mostly, can't remember how long that one lasted for though. Marvel mostly changes the design of elements around the logo though instead of the main logo like how they moved the issue number into its own little box for most issues now.

Updated to add:

In 2001 they dropped the logo and went with a banner at the top of all comics that said Marvel Comics.

2002 went to the single red box for Marvel, issue number and PSR. PSR was dropped eventually.

End of 2005 it switched to Marvel.com + issue number and kept going until early December of 2011.

Current logo started up in December of 2011.

Moderator
Posted by RedheadedAtrocitus

What a darn shame. It looks terrible :(

Posted by humanfly26

i like DC having a blue logo and Marvel having a red logo, it's quick and easy recognition. not a big fan of this change...

Posted by NightFang

@Daveyo520 said:

Not a fan.

Posted by Mr. Kamikaze

It's hard to even tell it's supposed to be DC. I know, and the rest of us know, because we know what it is a logo for/we just been told. But...looking at it from a more uneducated perspective...it just looks like part of a C peeking out from a folded object...

Yeah, don't like it. Old logo was better, and far more coherent.

Edited by KZeni

Hold on... how is including paper in the logo making it digital friendly?

I know what'll make us more relevant in the digital age... embedding the thing that technology is replacing right into our logo & core brand design!

- Someone I invision that came up with this.

It seems like they're just refreshing it for a more modern aesthetic & that's fine, but the "making it more digital friendly" thing seems strange & is probably just a marketing thing to help promote their digital presence when discussing the new logo.

Edit: Unless they're trying to point out the medium that this content was originally made for to people. That way it could be more grounded/familiar on a device where content is consumed in many other ways... just a thought :-/

Posted by Kal'smahboi

Looks kinda bad. Kinda real bad. Oh well, it's a trivial thing.

Posted by sweetesttoaster

Not bad. Looks like a weird lifesaver...yum

Posted by pikahyper

@walkingcarpet said:

It would be been cool if they had updated the Vertigo logo as well.

the farther DC stays from Vertigo the better, it still needs some alone time after the last time DC bent it over a table.

Moderator
Posted by Video_Martian

@stormtrance1618 said:

I think the current logo is just fine. Don't care for this one.

AGREED

Posted by LordRequiem

Don't really understand why it needs updating, but I do like the nuances of different effects on the C, rather than keep it constant.

Posted by Markall

With effects seems pretty cool but normal not much

Posted by Deranged Midget

It's not needed at all, but it doesn't look too bad on official issues.

Moderator
Posted by Lvenger

I prefer the current logo. This one is alright but I don't see the need to update it.

Posted by Gamer_152

That bottom left one reminds me of the TF2 logo.

Posted by Inverno

This looks really bland.

Posted by Arevish

Looks like a television company's logo

Posted by xerox_kitty

I still think it looks like a dull pharmaceutical corporation logo.

Moderator
Posted by ImperiousRix

I just find it really strange for a publisher who publishes mainly superhero comics. It's super understated, and not at all what you'd expect from a bombastic superhero book.

I think that's what's messing me up right now. It's a pretty cool logo, but doesn't seem like it fits the subject matter. And again, it really doesn't matter in the long run.

Posted by Zomboid

I don't know, I'm kinda mixed on this. I think most of us hate it right now because we don't like change, just like how everyone always hates layout changes on facebook and youtube. But after a while, you get used to it and don't mind. This logo definitely has a very modern aesthetic to it, which is good with the new 52 and all. However, like others have pointed out, you can't really see the "D"...it isn't really recognizable as a DC logo. And overall it is...kinda ugly imo. It is kinda cool how they can variate it for different characters and whatnot though. So...I don't know. It is what it is.

Posted by fables87

I like the older one better. Will this make Vertigo change as well?

Online
Posted by rouder

Looks a lot like Discovery History logo

Posted by kevdude

It looks pretty bad, should just stay with the one they have now. A year in development and this is what they come up with?? bla. I think if they wanted to change something just add a box to the one they have now and in print put 'Entertainment' under the spin... That mighta worked but they didn't really need to change it anyway..

Posted by Gentleman_of_the_Bedchamber

...It look's like DC is going to become a computer company...

Posted by Omegalpha

I dig it.

Posted by fitchy101

@BatMark_ said:

Hot diggity that's a sexy logo... But why not release it 5 months ago with the start of The New 52?

I imagine because it makes sure people don't forget about the New 52. The best publicity is free publicity! ;)

Posted by CanucksXVX

i dont mind it, but i think it looks alot better on the actual comic than in digital version, my only peeve with the new logo is that first glance you cant see the D in DC comics, you have to think abuot it to see it, and its not very original, it doesnt scream comic book

Posted by Kavahaden

It could be alot worse so i'm fine with it.

Posted by dork_jedi

Really? this is how DC chooses to spend their money? Why not anatomy lessons for Rob Liefeld? The logo looked fine, I couldn't see any reason to alter it.

Posted by mikeclark1982

am i the only person who sees the batman title? 708?!?!!? and come on guys, who cares? it is a LOGO! LOGO! this is not changing the books! but it does make the books, games and films we have now collectors items of some odd wacky sort! congrats dc. i am still a fan.

Posted by The Mighty Monarch

Oh dear god that looks atrocious.

It just REEKS of showy cheesy 'modernization' for the sake of pretending to be all hip and 'with the times'

The old one wasn't amazing, but it also didn't have anything wrong with it. This is just.... trying too hard. Ugh.

Online
Posted by mracoon

My main problem with it is that the folded back part didn't look like a 'D'.

Posted by No_Name_

@rouder said:

Looks a lot like Discovery History logo

Oh wow!

Posted by MinkoAk

@fitchy101 said:

@BatMark_ said:

Hot diggity that's a sexy logo... But why not release it 5 months ago with the start of The New 52?

I imagine because it makes sure people don't forget about the New 52. The best publicity is free publicity! ;)

My guess was that they kept the blue logo because people knew them with this one, and now that they the New 52 are a few months old they can change the logo without confusing the new readers brought by the New 52...

By the way, I do love this new logo, but "DC Comics" written beside it does suck.

Posted by GamerGeek360

Still don't like it, but the color adds to it. The different stuff depending on how it's used reminds me of the EA logo. Which makes me feel a bit better, I guess.