DC Comics is launching another retailer incentive that will give retailers 15% off of specific titles in addition to "future returnability of some of The New 52 books." The lists for both are below. However, this "incentive" doesn't come without a price.
To qualify for returnability, your total post-FOC orders in dollars for DC periodicals must be 125% or more of your July post-FOC orders for DC periodicals.
This means that in order to qualify for returns you must have had a 25% increase in sales of DC books post "final order cutoff" in July. The publisher asks that retailers strip covers of unsold issues and ship them back to Diamond Distributors in order to obtain credit for the issue (minus 10% of the cover price).
DC also announced that they would once again be providing retailers with variant cover copies of their comics; for many of their issue #4 comics DC will be offering a variant for every 25 copies ordered as well as a black and white variant for every 200 comics ordered. Full details are below. So the next time a retailer charges you extra for a variant comic, keep in mind that it's likely they were unable to sell copies of what they were required to order in order to be eligible to order the variant in the first place. Full details about the retailer promotion below.
== TEASER ==Great news, retailers! DC COMICS - THE NEW 52 titles soliciting in the October Previews for December on-sale will feature the same sales incentives offered with the first three months of the new series!
DC continues with variant cover editions on JUSTICE LEAGUE, THE FLASH, ACTION COMICS, BATMAN andGREEN LANTERN this month. Also, qualifying retailers will continue receiving an extra 15% discount on select DC COMICS - THE NEW 52 titles, and future returnability on other titles. See below for full details.
VARIANT COVERS
JUSTICE LEAGUE #4 For every 25 copies of the Standard Edition ordered, retailers may order 1 Variant Edition with a cover by Andy Kubert. For every 200 copies of the standard edition, retailers may order 1 black and white Variant Edition with a cover by Jim Lee.
THE FLASH #4 The quantity of variant editions you may order will be determined by your lowest orderedDC Universe comic bookon FOC in the same week. This issue's variant edition features a cover by Eric Basaldua. For every 200 copies of the standard edition, retailers may order 1 black and white Variant Edition with a cover by Francis Manapul.
ACTION COMICS #4 The quantity of variant editions you may order will be determined by your lowest ordered DC Universe comic book on FOC in the same week. This issue's variant edition features a cover by Greg Capullo. For every 200 copies of the standard edition, retailers may order 1 black and white Variant Edition with a cover by Rags Morales.
BATMAN #4 The quantity of variant editions you may order will be determined by your lowest ordered DC Universe comic book on FOC in the same week. This issue's variant edition features a cover by Mike Choi. For every 200 copies of the standard edition, retailers may order 1 black and white Variant Edition with a cover by Greg Capullo.
GREEN LANTERN #4 The quantity of variant editions you may order will be determined by your lowest ordered DC Universe comic book on FOC in the same week. This issue's variant edition features a cover by Francis Manapul. For every 200 copies of the standard edition, retailers may order 1 black and white Variant Edition with a cover by Doug Mahnke.
DISCOUNTS
Retailers will receive an additional 15% discount on copies of these titles ordered by FOC:
- BATWOMAN #4
- SWAMP THING #4
- GREEN LANTERN: NEW GUARDIANS #4
- TEEN TITANS #4
- WONDER WOMAN #4
- STORMWATCH #4
- RETURNABILITY
Qualifying retailers may make returns of up to 100% of the titles listed below ordered by FOC.
To qualify for returnability, your total post-FOC orders in dollars for DC periodicals must be 125% or more of your July post-FOC orders for DC periodicals.
Retailers will be required to return stripped covers from the returnable issues along with an affidavit of destruction to Diamond Comic Distributors at a date to be named later. Retailers will then be issued credit for each copy, minus 10% of the cover price.
- ALL-STAR WESTERN #4
- ANIMAL MAN #4
- AQUAMAN #4
- BATGIRL #4
- BATMAN AND ROBIN #4
- BATMAN: THE DARK KNIGHT #4
- BATWING #4
- BIRDS OF PREY #4
- BLACKHAWKS #4
- BLUE BEETLE #4
- CAPTAIN ATOM #4
- CATWOMAN #4
- DC UNIVERSE PRESENTS #4
- DEATHSTROKE #4
- DEMON KNIGHTS #4
- DETECTIVE COMICS #4
- FRANKENSTEIN, AGENT OF S.H.A.D.E. #4
- THE FURY OF FIRESTORM, THE NUCLEAR MEN #4
- GREEN ARROW #4
- GREEN LANTERN CORPS #4
- GRIFTER #4
- HAWK AND DOVE #4
- I, VAMPIRE #4
- JUSTICE LEAGUE DARK #4
- JUSTICE LEAGUE INTERNATIONAL #4
- LEGION LOST #4
- LEGION OF SUPER HEROES #4
- MEN OF WAR #4
- MISTER TERRIFIC #4
- NIGHTWING #4
- O.M.A.C. #4
- RED HOOD AND THE OUTLAWS #4
- RED LANTERNS #4
- RESURRECTION MAN #4
- THE SAVAGE HAWKMAN #4
- STATIC SHOCK #4
- SUICIDE SQUAD #4
- SUPERBOY #4
- SUPERGIRL #4
- SUPERMAN #4
- VOODOO #4