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DC Entertainment Makes Changes to Creator Payment and Credit

The comic market has changed over the last thirty years. DC is ready to roll out their new plan.

For most comic creators, there was the joy and anticipation of someday working on their favorite characters. But joy only gets you so far when it comes to paying the bills. DC Entertainment has been working on making adjustments to the way creators are paid and credited and they're now ready to implement it.

What's interesting is the current plan dated back over thirty years. Looking at the comic market today, things have obviously changed in many ways. Moving forward, DC has implemented a new structure in the hopes of being fair and competitive.

One of the changes is looking at a books net revenue instead of the cover price. This gives DC some flexibility in selling their books in new distribution channels that have different pricing models.

A big change is no longer looking at digital and physical sales as different things. Digital sales will now be added to print sales. Creators get further payment based on numbers and digital sales will now be used for the participation payments.

Going further with digital comics, DC will no longer separate the direct market, digital, and newsstand sales. They have added a new threshold for collected editions and are designed to "generously" reward high sales. Digital First creators will also be eligible for additional compensation to share the financial success of their books.

Another big change is something we've brought up before--Colorists. Color Artists are now being added to the participation pool. They will now get cover credit alongside writers, pencilers, and inkers.

All of this goes into effect beginning July 1, 2014.

To make things easier for creators, also beginning on July 1, payment can be received through electronic means. Those in a work-for-hire situation had to be paid by a physical check (if they live in the United States). Now they can receive their payment faster and more efficiently. Creators with questions can obviously reach out to their editors and the Talent Relations team.

It's DC's goal to keep their creators happy and remain competitive in the market. With the changes we're seeing in how comics are distributed and consumed, it makes sense that changes like these have to be made. It looks like DC is moving in a positive direction. We'll have to wait and see if all these changes please the creators.

Bottom line, we need publishers and creators to be happy so we can continue to get great comics.

58 Comments
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Posted by RustyRoy

Great news

Posted by RustyRoy

Great news

Edited by micah

Awesome news, times truly have changed.

Posted by TobenRacicot

That really changed my opinion of DC. Good work!

Posted by webling

Glad to hear it

Posted by patrat18

Sweet!

Edited by patrat18

Marvel will announce this news in 2 months lol.

Edited by ShadowSwordmaster

That is great news to hear.

Posted by comicvine_is_jericho529

Ohh...cool but why do the consumers care??

I mean I like hearing that colorists are going to get credit and creators are going to be payed now from both print and digital sales


but Im not sure why they'd make this news public at least to us the consumers, if anything it's embarassing they are just putting this into effect NOW

Whatever though, good news for creators i guess.

Posted by Squalleon

Bravo DC.
This is indeed a very good move, to bring back talent to your company. And after all the bad news we had from you this is a nice pace-changer.

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Posted by JakeN7

I don't think I'll ever be able to rid myself of my personal stigma against colorists. Their job is still equivalent to a Kindergartener's favorite hobby. Coloring inside the lines should not earn you cover credit. Yes I know there's more that goes into it, but it's still the same basic premise, and unless you're one of the few colorists that stand out (like Blond), then I really don't care.

- End ignorant rant.

Posted by MrTummyTumms

Bravo DC.

This is indeed a very good move, to bring back talent to your company. And after all the bad news we had from you this is a nice pace-changer.

What bad news?

Posted by G-Man

@comicvine_is_jericho529: Well, it's not just 'consumers' that read comic book sites. Plus the reason we do care is because we want our creators to be happy and get what they deserve. If they're happy, they're likely to do a better job. Doing a better job means we get better comics? Something like that.

Posted by Outside_85

I hope it sounds as great when they get the fine print.

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Posted by Squalleon

@squalleon said:

Bravo DC.

This is indeed a very good move, to bring back talent to your company. And after all the bad news we had from you this is a nice pace-changer.

What bad news?

Recently DC had many fallouts with many creators (Andy Diggle, James Robinson, Alex Kot), so it is nice to see something positive happen.

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Posted by MrTummyTumms

@mrtummytumms said:

@squalleon said:

Bravo DC.

This is indeed a very good move, to bring back talent to your company. And after all the bad news we had from you this is a nice pace-changer.

What bad news?

Recently DC had many fallouts with many creators (Andy Diggle, James Robinson, Alex Kot), so it is nice to see something positive happen.

Wow that's crazy.

Posted by Omnicrono

@patrat18 said:

Marvel will announce this news in 2 months lol.

Indeed. lol

Posted by dagmar_merrill

@jaken7: Ikind of see your poknt, but a good colorist can make a book and a bad one can break a book. They're essential to the process.

Posted by Fastestmanalive

If I'm understanding it correctly this does affect us, the consumers.

The part where they will pay the creators based on net revenue rather on cover price is great. That means that not just Batman and Superman will be quality works because they are the only characters that are popular enough to get higher cover priced books, but now its open to all characters.

For example it dosn't matter if the Flash will never get a four dollar cover price but if the writer is writing great stories and people are buying it he will get more money by getting a percentage of the net revenue and rewarded for putting out quality material.

And vise versa. Even though its still Batman but if its bad writing and not selling as well the writer will get less money.

Basically its good motivation for the creators to work hard and put out quality stuff. The better the quality the more they get payed.

Anyways that's from how I understand this.

Posted by JakeN7

@dagmar_merrill: Very true. No matter how small of a contribution or how juvenile I think said contribution is, there's still no book without them.

Posted by Nahuel

@fastestmanalive: Thanks for the clarification... I really didn't understood the article until your comment :)

Posted by The Stegman

Nice

Posted by Jonny_Anonymous

About time

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Posted by SmashBrawler

Excellent news. I've wanted the colorists to get cover credit for a long time.

Posted by Sychotic

Very good change!

Posted by NightFang

@patrat18 said:

Marvel will announce this news in 2 months lol.

As long as DC does it first, it doesn't matter.

Posted by GraniteSoldier

Good deal. Greater incentive to do good work breeds a better product. I hope Marvel pays attention, because good competition breeds a better product too.

Posted by Golden Cod

@jaken7 said:

I don't think I'll ever be able to rid myself of my personal stigma against colorists. Their job is still equivalent to a Kindergartener's favorite hobby. Coloring inside the lines should not earn you cover credit. Yes I know there's more that goes into it, but it's still the same basic premise, and unless you're one of the few colorists that stand out (like Blond), then I really don't care.

- End ignorant rant.

I'm the opposite - I feel colorists are more deserving of being listed then inkers. Drawing black lines along the pencil marks feels distinctively less creative to me. At the very least I feel the inker is constrained by what the penciler has given him/her.

Posted by LyraFay

Good deal. Greater incentive to do good work breeds a better product. I hope Marvel pays attention, because good competition breeds a better product too.

I thought Marvel already had a similar plan that they made twelve years ago.

Edited by Vaeternus

Nice, great news. Good job DC. Marvel and other comics will follow no doubt.

On this art bit, as an artist all ART is difficult and/or challenging in it's own right, however some more difficult then others such as drawing the detailed characters as oppose to just coloring it. Though, for inkers and color people you need a steady hand.

Depending on the medium can determine the difficulty involved, like sculpting for example requires LOTS of patience and steady hand. Drawing, not so much but tracing, inking and coloring helps to have one.

Painting, not so much unless you're trying to do a fine details( via smaller brush) or portrait paintings it helps to be patient.

Speaking as someone who's done all of these mediums. They're all challenging in their own way.

Posted by JakeN7

@golden_cod: Except have you ever seen a sketched panel or cover vs an inked panel or cover? The difference is ridiculous. It's much more than just drawing black lines. They add depth, shadow, lighting, facial accentuations, fine details, etc.

Posted by Jayc1324

Way to make the cover even more cluttered than it already is with "the new 52" plastered everywhere on every single comic. But that's about the only negative thing I could come up with. Good Job DC.

Edited by Transformers1024

Sounds like great news! Although I'm still hoping for a digital redemption code when I buy my physical copy like Marvel does..

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Posted by Golden Cod

@jaken7:

Well it shows how my bias mirrors yours :). Ultimately I feel all three jobs (penciling, inking, coloring) should ideally be done by the same person but I see how the division speeds up the process and allows for mixing and matching of styles.

Posted by mje360

This is great news to anyone who may potentially throw their names into the hat of comic book creativity of any publisher one day.

Posted by MaccyD

@g_man: Does this mean digital sales will be easier to track for consumers, I wonder?

Posted by GraniteSoldier

@lyrafay said:

@granitesoldier said:

Good deal. Greater incentive to do good work breeds a better product. I hope Marvel pays attention, because good competition breeds a better product too.

I thought Marvel already had a similar plan that they made twelve years ago.

Did they? I don't follow this sort of thing very closely.

Edited by longbowhunter

So glad to hear good news coming from DC for once. This feel like a inevitable step in the right direction.

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Posted by Gorehorn

Are there any hard numbers available? Without actual examples I find it hard to believe that this will be a meaningful improvement for most creators. I mean isn't this basically rev-share and hasn't the film industry had several cases of major blockbusters allegedly turning no profit so the creative talent or FX houses involved didn't get anything?

And isn't DC owned by a film studio?

Posted by bloggerboy

Good news!

Posted by MadeinBangladesh

cool cool cool

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Edited by Knightfall225

good way to attract talented people to join

Posted by Plastic_Man

Does this mean comics will cost more?

Posted by Darkmount1

Good start--now start doing more to end your petty legal feuds.

Posted by Owie

@jaken7 said:

I don't think I'll ever be able to rid myself of my personal stigma against colorists. Their job is still equivalent to a Kindergartener's favorite hobby. Coloring inside the lines should not earn you cover credit. Yes I know there's more that goes into it, but it's still the same basic premise, and unless you're one of the few colorists that stand out (like Blond), then I really don't care.

- End ignorant rant.

I think that might have been true some years ago, but with digital coloring now, coloring has become a very creative practice, with the colorists making a lot of creative decisions that really affect the look of a book quite a bit. Coloring is rarely flat now, usually it adds a real sense of volume that takes quite a bit of work to get right, and especially considering that they have to work with many different penciler/inkers' line styles. I'm honestly amazed at how many books certain colorists can do per month, considering how much work it must be.

Posted by LyraFay

@lyrafay said:

@granitesoldier said:

Good deal. Greater incentive to do good work breeds a better product. I hope Marvel pays attention, because good competition breeds a better product too.

I thought Marvel already had a similar plan that they made twelve years ago.

Did they? I don't follow this sort of thing very closely.

I read it somewhere but I could be wrong. Don't quote me on it!

Edited by Jphu8414

I applaud this movie

Edited by GraniteSoldier

@lyrafay said:

@granitesoldier said:

@lyrafay said:

@granitesoldier said:

Good deal. Greater incentive to do good work breeds a better product. I hope Marvel pays attention, because good competition breeds a better product too.

I thought Marvel already had a similar plan that they made twelve years ago.

Did they? I don't follow this sort of thing very closely.

I read it somewhere but I could be wrong. Don't quote me on it!

I already did! Fell right into my trap.

Posted by J_HickmanIsGod

everyone wants to do a comic at Image or Dark Horse or now even Dynamite, cause the creators get paid based on how well the comic is doing and a lot of people go to Creative based stuff.

and plus im pretty sure almost all the writers under Image are pretty happy there and are well compensated. DC and Marvel have to stop taking major chunks of creative team's money and then maybe then the major league writers might wanna write for them again.

All in all: IMAGE COMICS IS FUCKING STICKING IT TO DC n MARVEL(!!!) and i am loving every minute of it!

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