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DC Entertainment Fights Hunger in Africa

The "We Can Be Heroes" campaign vows to help hunger in Africa through three different established aid groups.

DC Entertainment announced today that they are creating the "We Are Heroes" campaign in order to fight hunger in Africa while working with three established aid groups already in place: Save the Children, International Rescue Committee and Mercy Corps.

DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.”

We Can Be Heroes will support the efforts of three humanitarian aid organizations working in Africa—Save the Children, International Rescue Committee and Mercy Corps—as part of the global effort to fight the current hunger crisis in the Horn of Africa. The region is suffering its worst drought and famine in over 60 years, with 13 million in need of critical assistance and 250,000 facing starvation in Somalia alone. Each partner organization was chosen for its track record of effective and expeditious humanitarian aid efforts in Africa.

Time Warner (Warner Brothers, Turner Broadcasting, Time Inc, HBO) will help spread awareness of this crisis through their outlets. Save the Children, International Rescue Committee and Marcy Corps will all share in the donation of at least $2 million through the next couple of years through cash donations, and other donations.

The We Can Be Heroes website (www.WeCanBeHeroes.org) is where more info about the movement can be found and consumers can make donations which will be matched by DC Entertainment 100 percent, up to a million dollars in donations. There is also branded merchandise on the site which DC will match 50 percent of the purchase price. There is also a newsletter to sign up for and an online community to join to keep yourself updated.

Each of the DC characters (listed above, and listed here) are a key to bringing in more awareness and will be a great face for this movement. The JoinWeCanBeHeroes site has a nice video and a link to the market where you can buy items which DC will match 50 percent. Currently, you can pick up a t-shirt, and iPhone case, a coffee mug, or a water bottle.

For more information, visit the website, and check out why this movement is so important.

57 Comments
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Posted by RedheadedAtrocitus

We are the world...we are the children. We are the ones who make a brighter day, so lets start giving. This immediately made me think of that song. God bless DC for doing this!

Posted by sora_thekey

Aquaman's belt buckle looks weird... I want that shirt though!

This is a nice thing that DC Entertainment is doing.

Posted by snowtires

I know they're trying to be multi-cultural by including Cyborg, but MAN is he out of place next to those other heroes. Next to Superman, Batman, Wonder Woman, the Flash, Green Lantern and even Aquaman, who the f is Cyborg?

Posted by KidSupreme

@RedheadedAtrocitus: Good, job! and I agree :D

Edited by BatClaw89

The shirt is nice but charity goes against everything I stand for so.... Screw poverty. Get a job

Posted by Lvenger

It's nice to see DC using their superheroes to promote a good cause and using them to help people in real life instead of just in comic books. They can save the world multiple times but their symbolic nature in showing people when a cause is worth supporting can bring out the best aspects of human nature.

Edited by inferiorego

@BatClaw89 said:

The shirt is nice but charity goes against everything I stand for so.... Screw poverty and get a job poverty

This has nothing to do with "getting a job"

From above:

as part of the global effort to fight the current hunger crisis in the Horn of Africa. The region is suffering its worst drought and famine in over 60 years, with 13 million in need of critical assistance and 250,000 facing starvation in Somalia alone.

Edited by BlackArmor

.....Must have shirt......oh and you know help the mother land..and y'know all that....but still...Must Have Shirt....

Posted by krilling

-_-

Posted by sdunham818

It's nice of DC to help out but, wouldn't it be ideal to help locally in the United States, with unemployment high I'm sure families in the states could use the help. Not that I'm telling DC what to do with their $$, just my opinion. Also, lets make sure we don't see a price hike on digital/published comics after doing this.

Posted by Azrael66

I like the shirt and I applaud DC for looking at the big picture.

Posted by inferiorego

@sdunham818 said:

It's nice of DC to help out but, wouldn't it be ideal to help locally in the United States, with unemployment high I'm sure families in the states could use the help. Not that I'm telling DC what to do with their $$, just my opinion. Also, lets make sure we don't see a price hike on digital/published comics after doing this.

That's the same thought I originally had, but it's nice to see some companies helping anyone out on this planet because there are tons of people less fortunate than us in this crazy world.

Posted by Tigerstriper

I applaud DC for stepping up to the plate to help out. This is a great cause that deserves every bit of support it gets and then some.

I just wish the shirt would fit me, maybe I'll get the coffee mug =^-^=

Posted by adribones

@BatClaw89: what a dumb comment.

Posted by Deadcool

That is nice!

Posted by adribones

@sdunham818 said:

It's nice of DC to help out but, wouldn't it be ideal to help locally in the United States, with unemployment high I'm sure families in the states could use the help. Not that I'm telling DC what to do with their $$, just my opinion. Also, lets make sure we don't see a price hike on digital/published comics after doing this.

there's a difference between being unemployed and starving to death. the fact that you follow that up with (to paraphrase) "i hope DC helping those dying kids doesn't add 25 cents to my digital comics!", is...well, it is what it is.

Posted by Daveyo520

That is very cool of them.

Posted by haydenclaireheroes

I would get a t-shirt. I am glad that Dc is doing this.

Posted by Kairan1979

Shouldn't they sell Batwing T-Shirts? It's more logical for him to fight hunger in Africa.

Posted by Adnan

Might grab the iPhone case, it's for a good cause and...I kinda like the design, tbh.

Posted by BatClaw89

Two words: TAX BREAK 

Posted by sdunham818
there's a difference between being unemployed and starving to death. the fact that you follow that up with (to paraphrase) "i hope DC helping those dying kids doesn't add 25 cents to my digital comics!", is...well, it is what it i

Thanks Adribones, hope you are going to donate.

Posted by KainScion

a drop in an ocean. thats how much of a difference this makes. if at all.

Posted by Edamame

@adribones said:

@sdunham818 said:

It's nice of DC to help out but, wouldn't it be ideal to help locally in the United States, with unemployment high I'm sure families in the states could use the help. Not that I'm telling DC what to do with their $$, just my opinion. Also, lets make sure we don't see a price hike on digital/published comics after doing this.

there's a difference between being unemployed and starving to death. the fact that you follow that up with (to paraphrase) "i hope DC helping those dying kids doesn't add 25 cents to my digital comics!", is...well, it is what it is.

Well, there are people in America who starve to death as well. Some people forget how much poverty, hunger and homelessness there is in America. Also, not every single unemployed person person has the luxury of family, friends, etc.

Nevertheless, I am very glad that DC Entertainment is doing such a benevolent thing.

Posted by azza04

I like the shirt. Good work DC.

Posted by ARMIV2

Right on ya, DC!

Posted by zombietag

they should do something like this with variants

Posted by Mbecks14
Posted by NightFang

Thanks DC for help out the motherland.

Posted by Jonny_Anonymous
@BatClaw89: wow you must stand for some really crappy stuff.
Online
Posted by Omega Ray Jay

I like it, shame they couldn't have got the designer of the T shirt to have a crack at the new logo :/

Posted by Bestostero

very interesting, i might pick up a shirt and or phone case...

Edited by Maki_P

I get to be the jerk again wont I? One multinational, multimedia Company pouring money to a charity and asking people to do the same won't save the World. We need a total overhaul of the system, and possibly stop interfering in other nations problems, in my experience that only makes things worst (That doesn't mean ignore other peoples pledge for help, just not try to solve problems we don't understand nor interfere with people that doesn't need help, I am a cynical I know)

Posted by The Impersonator

@Azrael66 said:

I like the shirt and I applaud DC for looking at the big picture.

Posted by Kiara_Sullivan

Reminds me of the Comics for Poverty idea I pitched here a few years ago.... Should have stuck with that :(

Edited by Emperormeister734

Nice,that would be a Major Encouragement If Batwing was on the cover

Posted by Baddogjed

While I won't call anyone out on their ignorance, I will say that at least in this country there are food banks and support systems to help people, They ones DC are trying to help do NOT have these systems in place. Most are responsible for growing or finding their own food on a DAILY basis. I applaud DC for doing something, regardless of the motive. BTW, I donated myself and plan to get the T-shirt.

Posted by dimmoe

Some of these comments are disturbing, however this is amazing and kudos to DC for helping out. There is a difference between being jobless and starving to death. Its amazing how you can spend damn near 20$ on comics but can't donate to a good cause...

Posted by Kal'smahboi

This is really cool.

Posted by superbatprime

I'm buying a shirt.

I'm proud to be part of a culture like comicbooks more now than ever before, this is a really fitting move on DC's part considering how big superheroes have become in the mainstream culture over the last few years and since we unfortunately live in a world where people like Superman don't exist... I guess the people who make Superman comics helping out is the next best thing?

Anyone else instantly think of Clark flying across the globe with 500 ton bags of food aid on his shoulders when they read the thread title?

Posted by mikeclark1982

i want that shirt! getting it this weekend

Posted by Frontrunner

People have been donating to Africa for many years. Can't they teach them to farm?

Posted by Ganthetsward20

That shirt is pretty cool! Love that they are doing this.

Posted by Omega-Man

@Frontrunner:

I have to actually agree with you thats why I won't donate to charities like these I'd rather donate to hospitals. But I do have to say at least DC is doing something good at least.

Posted by slick23

That shirt is bosss!

Posted by SicKid

@Frontrunner: "The region is suffering its worst drought and famine in over 60 years".

Kinda hard to farm much of anything with no water, huh?

Posted by thecomicscove

While I'm not too crazy about most of their comics and heroes, I'm a pretty big fan of this idea. I think it's a wonderful opportunity for them to act as the heroes they tell stories about, and for us comic fans as well.

I plan to at least buy a shirt. Possibly more. I hope as many of us as possible will do the same.

Posted by GamerGeek360

I really want that shirt! $30 is double my t-shirt limit but if it's for charity I guess I can make an exception. Now just to find $30 for it....

Posted by Eyz

Well, that's actually nice.

Good for them!

Posted by jubilee042

@Azrael66 said:

I like the shirt and I applaud DC for looking at the big picture.

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