DC Entertainment announced today that they are creating the "We Are Heroes" campaign in order to fight hunger in Africa while working with three established aid groups already in place: Save the Children, International Rescue Committee and Mercy Corps.
DC Entertainment, home of the world’s greatest super heroes, today unveiled an unprecedented giving campaign to fight the hunger crisis in the Horn of Africa. This multi-million-dollar commitment over the next two years will be supported across all Warner Bros. Entertainment’s and Time Warner’s businesses and feature DC Entertainment’s iconic Justice League characters, including Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg, issuing the call to action, “We Can Be Heroes.”
We Can Be Heroes will support the efforts of three humanitarian aid organizations working in Africa—Save the Children, International Rescue Committee and Mercy Corps—as part of the global effort to fight the current hunger crisis in the Horn of Africa. The region is suffering its worst drought and famine in over 60 years, with 13 million in need of critical assistance and 250,000 facing starvation in Somalia alone. Each partner organization was chosen for its track record of effective and expeditious humanitarian aid efforts in Africa.
Time Warner (Warner Brothers, Turner Broadcasting, Time Inc, HBO) will help spread awareness of this crisis through their outlets. Save the Children, International Rescue Committee and Marcy Corps will all share in the donation of at least $2 million through the next couple of years through cash donations, and other donations.
The We Can Be Heroes website (www.WeCanBeHeroes.org) is where more info about the movement can be found and consumers can make donations which will be matched by DC Entertainment 100 percent, up to a million dollars in donations. There is also branded merchandise on the site which DC will match 50 percent of the purchase price. There is also a newsletter to sign up for and an online community to join to keep yourself updated.
Each of the DC characters (listed above, and listed here) are a key to bringing in more awareness and will be a great face for this movement. The JoinWeCanBeHeroes site has a nice video and a link to the market where you can buy items which DC will match 50 percent. Currently, you can pick up a t-shirt, and iPhone case, a coffee mug, or a water bottle.
For more information, visit the website, and check out why this movement is so important.