When it comes to action figures, different fans prefer different sizes. When you have the 7" figures, you can sometimes get more detail but the cost can increase as well. There's also the space involved in trying to display them or simply keep them in your collection. Sometimes there's an advantage of the smaller figures in allowing you to do more with them.
To answer this problem, DC Collectibles has announced a new 3 3/4" line of figures in conjunction with the upcoming video game 'Injustice: Gods Among Us.'
So far they have unveiled two of the figures, Deathstroke and Green Arrow. Fitting, considering Deathstroke will be playing a role in the Arrow TV show on The CW. You can see they are more detailed than the average 3 3/4" figures.
Plans are for the sets to be available at comic shops and the online DC store.